There is a willingness to comply with new government-mandated regulations, with an insistence that they should be practical and realistic.
The Knot’s Owner Acquires Proposal Site How He Asked
The purchase by parent company XO Group will allow The Knot to get to consumers earlier in the wedding planning process and connect them to jewelry vendors.
New York--The Knot is aiming to get to its audience earlier in the wedding planning process by adding proposal platform HowHeAsked.com to the mix.
The Knot parent company XO Group announced late Tuesday that it has acquired the website, which features unique proposal stories as well as popping the question and ring shopping tips. Terms of the deal are not being disclosed.
The company said that the move will allow its flagship brand, The Knot, to reach it audience earlier in their wedding planning journey by providing proposal ideas, engagement ring inspiration and connections to jewelry vendors and photographers.
It also allows more opportunities for its partners and advertisers to engage and connect with the “pre-engaged” audience, XO Group said.
The founder of HowHeAsked.com, Stacy Stahl, who was a panelist for a bridal jewelry discussion earlier this year at AGS Conclave, will join the XO Group and continue to run the website and its social media accounts.
“Not only are we acquiring a brand that helps couples pull off their perfect proposal with unique engagement stories and inspiration, we’re also excited to acquire a talented, motivated and enthusiastic team member, Stacy Stahl,” said Dhanusha Sivajee, executive vice president of marketing and editorial at XO Group Inc. “We look forward to bringing How He Asked into our portfolio of brands as we continue our mission of guiding people through all of life’s biggest moments.”
The Latest
A combination of factors is driving growth in the industry despite the precipitous drop in prices across the board.
The zone’s modernization will enhance and increase India’s jewelry manufacturing capabilities while aiding small and mid-sized businesses.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.
The company plans to invest $25 million in marketing initiatives to boost awareness around its namesake and licensed brands.
Optimism about the current state of the economy was offset by anxiety around inflation and the political environment.
Ho Brothers offers scalable solutions for the future of custom jewelry.
The former WJA executive director is MFM’s new managing director.
DDG encourages retailers to educate customers on the positive impact of purchasing natural diamonds.
Jen Cullen Williams and Duvall O’Steen explore how jewelers can save time and money by using AI to analyze engagement and create content.
The Florida store’s owner Miguel Gonzalez is retiring.
The lab stresses the importance of accurate identification, as the difference in price is “substantial.”
The brand also plans to expand its retail footprint from 138 to 200 stores over the next three years.
One is reserved for a NAJA member, the other for a non-member.
Longtime employees Carie Lehrke and Megan Mattice have received promotions.
Three guests joined National Jeweler and Jewelers of America to discuss trending time periods, spotting reproductions, and more.
Chris Clipper and Robert Lepere join the company with 50 years of combined experience.
The trendy, metallic earrings wink at classic spring colors.
JSA said a man and woman pulled the safe out of an Oakland jewelry store but couldn’t quite get it into their van.
The miner’s March auction generated $19 million.
Helen McCluskey will succeed H. Todd Stitzer when he meets his 12-year term limit in June.
“Chopard x Julia Roberts” showcases the first gems cut from the 6,000-carat-plus “Insofu Emerald."
The jewelry giant also posted a double-digit drop in same-store sales for the full year.
Elvis gave the watch to actress Dodie Marshall after filming “Easy Come, Easy Go.”
The Gianmaria Buccellati Foundation Award for Excellence in Jewelry Design was presented to a graduate of the GIA school in Taipei.
The man was charged with money laundering in connection with the theft of gold, silver, and platinum over the course of three years.