Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
David Yurman Enlists Natalia Vodianova for Fall Campaign
Photographer Bruce Weber lensed the campaign images and shot six short films for the jewelry brand.
New York--David Yurman debuted its 2016 fall and holiday advertising campaign this month in fashion and lifestyle publications worldwide.
Shot by famed photographer Bruce Weber, the campaign features a series of images picturing models Natalia Vodianova, Jean Campbell and Dilone in David Yurman designs, plus six short home-video style films.
“Bruce Weber has done an incredible job interpreting the spirit of the brand and evolving the expression to encompass more joy, movement and optimism,” said David Yurman CEO Gabriella Forte.
“When we look at our customers all over the world, we find a sense of passion and youthfulness that has almost nothing to do with age and everything to do with their outlook. The short films Bruce shot are a nod to vintage home movies that capture the essence of the family portrait, which is so important to the brand.”
The campaign was shot in Southampton, N.Y. and styled by Carlyne Cerf de Dudzeele.
The first video in the series, which is available to view now on YouTube, portrays Vodianova at leisure with a male model, canoeing, painting with watercolors and holding an infant child, in a picture of all-American domesticity.
Still images capture Vodianova and model Dilone mid-motion against a background of greenery; the latter sporting a pair of headphones in addition to piles of bangles and rings.
Sybil Yurman, co-Founder of David Yurman said, “As artists, David and I were excited to work on a new expression of our brand. This campaign gives our story continuity and keeps it fresh by bringing in color, personality and light. We always try to create imagery that captures the beauty in everyday moments of life, and this campaign shares those exceptional moments.”
“Working for David and Sybil Yurman was an exploration into knowing how beautiful jewelry dictates who a person is,” said Weber. “I like their openness and their trust, which is rare.”
Several jewelry collections are featured in the campaign, including the new yellow gold Pure Form, Stax and Supernova collections, plus the classic Cables Collectibles, Belmont Curve Link and Solari collections, among others.
The brand said via a release that the campaign’s six “home movies” will appear in movie theaters nationally.
The Latest
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
The announcement came as the company reported a 23 percent drop in production in Q1.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Sponsored by the Las Vegas Antique Jewelry & Watch Show
The Patek Philippe expert will serve as personal curator for the brand-focused company.
The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.