National Jeweler Network

Market Developments

Appointments: Tiffany names new creative agency

February 25, 2014

New York--Ogilvy & Mather Worldwide is now the global marketing communications partner for Tiffany & Co. and will complement the retailer’s international marketing capabilities with brand positioning and ad support.

With creative and strategic hubs in New York and Paris, Ogilvy & Mather will deliver print, digital, video and out-of-home marketing and ad support to Tiffany.

New York-based Ogilvy & Mather was named the Cannes Lions Network of the Year and the EFFIEs World’s Most Effective Agency Network for two consecutive years, 2012 and 2013. The company’s has more than 160 offices globally.

Stuller has appointed Kevin Metz as its chief marketing officer in order to better align its growing print and ecommerce initiatives, the company said. He assumed his position Feb. 17.

Metz’s primary responsibilities will include overseeing Stuller’s corporate branding, channel marketing, social media and web, creative content and campaign development and execution.

He most recently served as vice president of digital marketing with women’s clothing retailer Caché, where he achieved a 100 percent sales growth in the course of one year. Metz also held positions with ULTA Beauty, Yankee Candle Company Inc. and Bass Pro Shops.

Edward Record has been named executive vice president and chief financial officer of J.C. Penney, assuming responsibility for the financial operations of the company.

He succeeds Ken Hannah, who will remain CFO until Record takes over on March 24.

Record has 25 years of experience managing the financial and operational performance of multiple retailers, including six years at Houston-based retailer Stage Stores, senior vice president of finance at Kohl’s and controller and senior vice president of finance at Belk.

The Providence Jewelers Club elected two new directors to its board during its annual meeting on Feb. 12, Jennifer Brousseau of LDC Inc. in East Providence, R.I. and Steven Cipolla of National Chain Company in Warwick, R.I.

Re-elected to the board for another three years was Kerilyn Rodi of Armbrust International Ltd. in Providence, R.I.

Elected to serve one-year terms on the board were Brenda Gamba of the Jewelers Board of Trade, president; John Kelley of Kelley Metals Corp., vice president; Keith Marsello of Imperial Designs, treasurer; and Jim Atamian of Atamian Manufacturing, secretary.

Diane Fowler has been appointed director of marketing at Jewelers Unblocked, where she will lead the company’s marketing initiatives and promote its programs alongside its communications agency Luxury Brand Group.

Fowler most recently served as executive director for the Professional Insurance Agents of New York, New Jersey, Connecticut and New Hampshire. She was recognized in 2013 with the company’s Distinguished Service award for her accomplishments within the industry.

The Responsible Jewellery Council has certified IWC Schaffhausen, Officine Panerai and SPC Precious Metal Co. Ltd. as meeting the highest ethical, human rights, social and environmental standards as established by its member certification system.