National Jeweler Network

Market Developments

Marie Claire costume line launches at Macy’s NYC

December 09, 2013

Marie Claire Jewelry’s Chic collection offers pieces that are designed around Marie Claire’s trademarked merchandise logo, four C’s that converge to form a puzzle-piece-like shape. The logo is used on the company’s branded products worldwide.

New York--The Chic collection from Marie Claire Jewelry has launched in Macy’s Herald Square store in New York, which is the department store’s flagship location and also is advertised as the largest store in the world.

Earlier this year, Berkshire Hathaway owned Richline Group announced that it secured the exclusive rights to manufacture, market and distribute jewelry on behalf of the Marie Claire brand, which includes Marie Claire magazine, in the United States and Canada. Richline is doing so through a partnership with brand architecture firm PrivateCollection & Co.

The Chic collection pieces are white, yellow and rose-colored brass with Swarovski crystals and enamel. Earrings, bracelets, necklaces and rings are offered in the line, which range in price from $45 to $150.

In addition to Macy’s Herald Square store, the line will be available on and in Macy’s Valley Fair in Santa Clara, Calif. in time for “last-minute holiday shopping,” the Richline Group said.

This is Richline’s first venture into the costume, or fashion, jewelry market. The company, to date, only has offered collections in the fine jewelry department.

In February, Richline announced that the Marie Claire Jewelry offerings would include two collections, Chic and Classique, with Classique including sterling silver pieces set with crystals and a few choices in 14-karat gold, with price points ranging from $50 to $1,500.

The Richline Group said Friday that Classique has yet to launch but is expected to be in stores in 2014.