National Jeweler Network

Market Developments

Tech tidbits: MJSA, Omi Privé, more

March 10, 2014


Omi Privé’s new website has high-resolution images and visitors can search for gemstones by color, type, shape and more.

New York--Web site upgrades for MJSA, colored gemstone company Omi Privé and insurance company Jewelers Unblocked are among the industry players to debut new websites recently.

Read on for five snippets of technology news from the jewelry industry. 

MJSA gets more mobile
The MJSA has upgraded the search capabilities on its mobile website, allowing for quick searches for MJSA member companies, show exhibitors and educational programs as well as suppliers and services available through its Buyer’s Guide. 

The site, mobile.mjsa.org, was designed specifically for easy viewing on smart phones also has the current spot prices of gold, silver, platinum and palladium, and updates on the MJSA’s initiatives. 

The launch of the new and improved mobile site coincides with the MJSA Expo New York, which is taking place now through Tuesday at the Hilton New York. 

For more information, visit mobile.mjsa.org, or contact the MJSA at 1-800-444-6572 or on MJSA.org.

Omi Privé debuts jewelry-specific site
Luxury colored gemstone company Omi Privé has a new website that is responsive, meaning it adapts to whatever device the user is viewing it on, whether that’s a laptop, tablet or smartphone. 

The site, OmiPrive.com, has high-resolution images and allows visitors to search for stones by color, gemstone, type, shape and more. The top navigation allows visitors to easily scroll over the brand’s collections, gemstone education section and learn about Omi Privé’s history. 

The site also interfaces with Google maps, allowing consumers to find authorized retailers of the brand, and has a blog with new product announcements, press exposure, upcoming events and trends in colored gemstone jewelry. 

Insurance co. Jewelers Unblocked releases new site
Jewelers Unblocked recently relaunched its website, Jewelers-Unblocked.com

The site has a new look and promotes the company’s expanded services--coverage for private collectors of watches and jewelry--in partnership with Robb Report. It is divided into two sections: “Insurance for the Jewelry & Watch Collector” and “Insurance for the Jewelry Industry.” 

The site has a modern design, clean user interface and easy navigation, Jewelers Unblocked said. It contains frequently asked questions, tips, exclusive offerings and videos, for both the private collector and the jewelry industry. 

On the homepage is the insurance company’s feature story, Twitter feed and a direct link to the Robb Report Watch Collector application, for which Jewelers Unblocked is the exclusive insurance partner.  

DEF charity collections now sold online
The jewelry created by the Diamond Empowerment Fund’s three ambassador designers is available for sale via DiamondEmpowermentJewelry.com.

Donna Distefano, Lita Asscher and Derrick Holmes, of watch company Benjamin Banneker, each created signature collections for DEF, and they all are available for purchase via the website, which targets both retailers and consumers. For every purchase made, Diamond Empowerment Jewelry will make a donation to DEF. 

Co-founded by Russell Simmons, DEF works to provide higher-education opportunities to youth in Africa’s diamond-producing nations.

For Tourneau, the time has come to write of many things
Luxury watch retailer Tourneau now has its own blog, Our Minutes.

Launched in late February, the blog has articles on watch trends and news, interviews with high-profile figures in the watch industry, such as Georges-Henri Meylan from MELB and Hublot’s Jean-Claude Biver, and industry news from trade shows, including the upcoming Baselworld show in March. 

A retailer of luxury watches, Tourneau carries more than 100 brands, including Rolex, Patek Philippe, Vacheron Constantin and Jaeger-LeCoultre, and sells certified pre-owned timepieces as well as Tourneau brand watches.