National Jeweler Network

Market Developments

Ritani now offering private-label credit card


New York-- Ritani now has a private-label credit card customers can use when making purchases from the brand, either on, at retailers participating in its “clicks-and-bricks” e-commerce program or over the phone.

Ritani and GE Capital Retail Bank issued a joint press release on Tuesday announcing the partnership. The bridal and fashion jewelry brand, which is based in New York but has its e-commerce operations in Seattle, said that the multi-year agreement creates the Ritani Credit Card and gives GE Capital the authority to manage the program and service the accounts.

Customers can apply online at and will receive extended terms and special financial promotions, subject to approval and availability, on purchases. Cardholders will be able to manage their accounts using a variety of digital tools, including the online Consumer Center and mService, a mobile servicing platform available on iOS, Android, Blackberry and Windows devices.

Ritani cited statistics from a study from GE Capital’s Retail Finance business that shows the importance of financing to jewelry shoppers. According to the study, 63 percent of consumers shopping for jewelry determined how they were going to pay for their purchase before visiting a store, and 43 percent said the availability of financing influenced their choice of retailer.

In October, De Beers sightholder The Julius Klein Group sold its controlling interest in Ritani to a group of investors, and the brand launched its e-commerce site.

The idea behind the site was to function as a bridge between e-tailers and brick-and-mortar retailers. Customers can purchase jewelry online and have it shipped directly to them or they can choose to have it shipped to a participating retailer’s store, where they can see it in person and, if they like it, buy it from the retailer.

In March, Ritani announced it was adding international shipping to the site’s capabilities, beginning with 12 countries and eventually expanding to as many as 40. International shipping is available for business-to-consumer shopping only.

GE Capital has been providing consumer credit in the luxury industry for more than 30 years, working with major retailers as well as small- and mid-sized businesses.