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Amazon now has store dedicated to wearable tech

April 30, 2014 Inc. announced Tuesday that an entire section of its website is now dedicated to wearable technology, allowing consumers to browse the latest gadgets and research devices, including smartwatches.

The Wearable Technology store allows customers to shop by category or check out devices under the “New & Featured Products” or “Featured Brand” pages.

A Learning Center page houses product videos and detailed buying guides that provide information on device compatibility, product comparisons and use-case suggestions.

Customers also can check out the “Editor’s Corner” for information about wearable technology industry news, device reviews and other pieces of information.

Like the rest of, items from the Wearable Technology store include fast and free shipping, free two-day shipping with Amazon Prime, editorial reviews, personalized product recommendations, customer reviews and best sellers.

John Nemeth, director of wireless and mobile electronics at Amazon, said the store helps customers eliminate guesswork when deciding which wearable device best fits their needs.

“Wearable technology is an exciting category with rapid innovation and our customers are increasingly coming to Amazon to shop and learn about these devices,” he said.

The category of “smart” jewelry – bracelets, necklaces or watches that have a functional purpose such as reporting on the weather or how many calories the wearer has burned -- has been gaining momentum.

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In one of the most recent developments, Apple reportedly has made filings around the globe to extend its trademark to include jewelry and watches, what could be a sign that the company is about to introduce its “iWatch.”

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The iWatch is expected to debut sometime in 2014, following Samsung and Google’s entrance into the smartwatch market.