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Blue Nile banking on big deals this holiday season

November 26, 2013

Seattle--Blue Nile will offer its largest discounts ever on diamond jewelry this holiday season, the 14-year-old company announced this week.

From the evening of Wednesday, Nov. 27 through Nov. 29 (Black Friday), Blue Nile will offer 50 percent off select premier diamond tennis bracelets, bands and hoop earrings.

On Dec. 2, the online shopping day that’s come to be known as Cyber Monday, Blue Nile will offer 40 percent off select diamond stud earrings.

In addition, the company will continue to announce “Holiday Exclusives” until Dec. 23.

Blue Nile also has released its annual lists of gift recommendations, including Top 10 Classic Gifts, which includes diamond stud earrings starting at $265, diamond solitaire pendants starting at $465, and pearl earrings starting at $45.

Blue Nile’s Top Gifts Under $100 list includes cushion-cut garnet earrings in sterling silver for $99 and a freshwater cultured pearl stretch bracelet for $65, and its Top Extraordinary Gifts list has yellow cushion-cut diamond halo earrings in 18-karat white and yellow gold (4.41 total carats) for $41,500 and a fancy diamond bracelet in 18-karat white gold (8.26 total carats) for $70,500.

During its third quarter earnings call held Oct. 31, Blue Nile’s CEO said the company expects 50 percent of site traffic to come from mobile devices this holiday season. The company has been launching dynamically adapting web pages throughout the year, meaning that its pages adjust to screen of the device on which it is being viewed.