National Jeweler Network

Online Retailing

What was most Googled jewelry brand in 2013? Gucci

December 19, 2013


Gucci was No. 1 on Google’s list of the most-searched-for jewelry brands in 2013, according to the company’s U.S. trend report for the year. Pictured here are Gucci’s 18-karat yellow and pink gold “Bamboo” bracelets.

New York--Google has released its Zeitgeist 2013 report on the top searches in the United States this year and Gucci leads the list of most-searched-for jewelry brands.

The rest of the jewelry top 10 shows that consumers searched for both fine and costume jewelry, with one mining company making the cut: Gemfields, a miner and marketer of colored gemstones that operates in Africa.

Following Gucci at No. 2 is Kendra Scott, a jewelry line that is a mix of costume and fine jewelry; Sucre, a store in New York that carries fine jewelry;  Jennifer Meyer fine jewelry; Jennifer Fisher, fine and costume jewelry; and Better Late Than Never.

Gemfields came in at No. 7 on the 2013 list of most-searched-for jewelry brands.

The list finished with Latest Revival, a website that carries fine jewelry; and designers Suzannah Wainhouse and Winifred Grace.

Google’s annual Zeitgeist (German for spirit of the time) lists attempt to show what was important to people in the United States and around the world in any given year based on what they looked for using the search engine.

The lists cover a wide range of topics, from the most-searched-for people and events to the top athletes, appetizers and beer. (It was Blue Moon.)

The apparel brands and retailers list was topped by Kohl’s, J.C. Penney, and Nordstrom. Macy’s also made the list at No. 7.

Topping the list of annual events were two of the most important days for retailers: Black Friday at No. 1 and Cyber Monday at No. 2.

The top five high fashion brands on Google in 2013 were Versace, Michael Kors, Diesel Black Gold, Gucci, and Kate Spade while Google, Facebook, Apple, Yahoo, and Target where the top five most-searched-for Fortune 500 companies.