This ring is one of the “hero” pieces of the new “Ritani for Forevermark Collection.” The setting is .44 carats and is available in palladium, 14- or 18-karat gold or platinum. It retails for $2,490 to $3,820, not including the center stone. Photo courtesy of Ritani for Forevermark

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New York--Popular bridal brand Ritani has launched a new collection of engagement rings, earrings and pendants set with Forevermark diamonds, the diamond brand created by De Beers.

The “Ritani for Forevermark Collection” includes more than 30 designs and currently is being carried by 10 authorized Forevermark retailers. Those retailers are: Underwood’s Fine Jewelers, Fink’s Jewelers, King Jewelers, Perry’s Emporium, Browning & Sons, Zimmer Brothers, Jewels of Lake Forest and Ben Bridge Jeweler.

In addition, Ritani has posted three of their Forevermark designs on the brand’s Facebook page, a page that has garnered nearly 500,000 “likes.” The posted designs received more than 5,000 likes and 200 comments.

“Together with Forevermark and the compelling marketing campaign they have developed, Ritani will help drive more traffic to our retailers’ stores with our alluring new line of ‘Ritani for Forevermark’ fine jewelry,” Ritani President Joel Klein said. “This is just the edge they will need to compete in today’s challenging marketplace.”

Ritani’s 0.34-carat Forevermark earrings (top) are priced between $2,460 and $3,500 (not including center stone) while the 0.16-carat pendant retails for $1,730 to $2,490 (not including center stone). Both are available in 14- or 18-karat gold or platinum. Photo courtesy of Ritani for Forevermark

Earlier this year another popular brand, Stephen Webster, announced it would be using Forevermark diamonds in a collection sold exclusively at the designer’s London flagship.

Launched into Asian markets in 2008, De Beers’ Forevermark made its debut in the U.S. market this year.

Forevermark diamonds are responsibly sourced diamonds that are traced from mine to market. To qualify as Forevermark, diamonds must be at least: very good cut; L color (all colors accepted for stones that are 2 carats or larger in size) or fancy color and SI2 clarity.

According to De Beers, less than 1 percent of the world’s diamonds qualify as Forevermark stones.