Save E-mail

Send this URL to a friend:

* - Denotes a required field.
Your Name*
Your Email Address*
Friend's Name*
Friend's Email Address*
Subject*
Message*

Print

Carlsbad, Calif.--The GIA’s 4C’s iPad application for consumers and retailers is now available in simplified Chinese.

“By creating the 4C’s iPad app in simplified Chinese, we reach a significant demographic for gems and jewelry,” Kathryn Kimmel, GIA vice president and chief marketing officer, said.

The app is designed to educate and engage consumers on the 4 C’s (color, clarity, cut and carat weight) of diamond quality through video and interactive tools. Users can explore how diamond color changes across the GIA D-to-Z color scale, a diamond’s anatomy, how a diamond’s size changes by carat and a GIA grading report anatomy, among other features.

The app also features direct access to GIA report check, a secure online database of GIA grading reports and the consumer feature “My Diamond Wish List.”

“As a global organization dedicated to ensuring the public trust in gemstones, it is imperative to educate as many consumers as possible, and using the latest technology is a great way to do it,” Kimmel said.

The consumer version of the app can be downloaded for free on iTunes. A retailer version, designed for use at point of sale, can also be downloaded for free from GIA’s retailer support site here.