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Boston--Hearts on Fire is now distributing a 90-second movie illustrating the journey of a diamond from its genesis in the Earth’s crust to its being cut as a Hearts on Fire diamond, the brand announced recently.

Called the “Evolution of Perfection,” the film uses mixed media, animation and live action, with state-of-the-art motion graphics to create original environments, combined with live actors providing the silhouettes.  

“The decision was made to use mixed media, animation and live action to take the viewer on this amazing journey from hot magma billions of years ago to the present day’s ultimate symbol of recognition, the Hearts On Fire diamond,” said Alan Chebot, director and owner of Parallax Productions, the company that created the film for Hearts on Fire.

Hearts on Fire will display the movie in its retail stores, as well as via its social community, particularly on Facebook and YouTube.