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London--De Beers’ Diamond Trading Company (DTC) has announced the start of the 2012-2015 Supplier of Choice (SoC) contract, as of March 31, and published its new sightholder list (see below).

The new list is a semi-final one and includes 75 companies, 3 more than the 72 firms that met the provisional qualification stage announced in December. All companies are to pass third-party verification and some of the firms have already passed the process.

This makes the current list a semi-final list, pending final verification.

Following the successful pilot announced in August 2010, the new contract period also marks the inauguration of a more dynamic distribution model, which will enable De Beers to take into account the demand demonstrated by all its rough diamond customers--DTC sightholders and Diamdel auction buyers--in allocating rough.

For the first time, sightholders and non-sightholders that purchase at least $3 million in a particular category of rough diamonds and make at least three separate purchases across a calendar year at Diamdel auctions will, subject to availability, be offered a DTC allocation.

The window of opportunity is annual and subject to being invited to submit a Contract Proposal Questionnaire (CPQ).

DTC’s new process for replanning future ITO allocations will better reflect individual sightholder demand as demonstrated during the preceding ITO period. This could result in future ITO allocations increasing or decreasing in line with the demand demonstrated, DTC said.

“The new SoC contract introduces a series of innovations to enhance the dynamic nature of our distribution strategy, offering wider access to our rough diamonds and enabling us to manage our distribution risk better,” said group CEO Philippe Mellier.

According to DTC CEO Varda Shine, “We have great confidence in the sightholders that have qualified for the new contract period and we look forward to offering them the right buying opportunities as their businesses evolve and as we move our sorting and sales functions to Botswana.”

Neil Ventura, CEO of Diamdel, said, “This latest evolution of the De Beers sales strategy provides more businesses with more opportunities to buy the products they require at auctions, and provides a potential path to longer term supply from DTC.”

A. Dalumi Diamonds
Almod Diamonds Ltd.
AMC NV
Ankit Gems Private Limited
Arjav Diamonds NV
Bhavani Gems
Blue Star Diamonds Pvt. Ltd.
Chow Sang Sang Jewellery Company Limited
Chow Tai Fook Jewellery Co.Ltd.
Crossworks Manufacturing Ltd.
Dali Diamond Co.
DDM Arabov Group
De Toledo Diamonds Ltd
Dharmanandan Diamonds Pvt Ltd
Diacor International Ltd.
Dianco
Diarough NV
Digico Holdings Ltd.
Dilipkumar V. Lakhi
Dimexon International Holding BV
E.F.D. Ltd.
Eloquence Corporation dba MWI ELOQUENCE
Eurostar Diamonds International S.A.
Exelco
EZ Diamonds
Gitanjali Gems Ltd.
Fruchter Gad Diamonds Ltd.
Gold Star Diamond Private Limited
Hard Stone Processing (Pty) Ltd
Hari Krishna Exports Pvt. Ltd.
Henri Polak
IGC Group LTD
Jewelex India Private Limited
Julius Klein Diamonds LLC
K Girdharlal International Limited
KARP Impex Ltd.
KGK Diamonds (I) Private Limited
Kiran Gems Private Limited
Kristall Production Corporation OAO
L. M. Van Moppes & Sons Ltd
Laurelton Diamonds
Laxmi Diamond Pvt Ltd
Lieber & Solow Ltd.
Lazare Kaplan International Inc.
M Suresh Company Private Limited
Leo Schachter International LTD
Mohit Diamonds Private Limited
Mahendra Brothers Exports Private Limited
Yerushalmi Bros. Diamonds Ltd
Yosi Glick Diamonds (2003) Ltd.
Yoshfe Diamonds International Ltd.
Niru Diamonds Israel (1987) Ltd.
MOTIGANZ Diamond Group
Taché Company NV
Vijay Diamond FZE
Venus Jewel
Tasaki & Co Ltd.
Trau Bros
Pluczenik Diamond Company NV
Premier Gem (Group)
Ratilal Becharlal & Sons
Richold SA
Suashish Diamonds Ltd.
Rosy Blue (NV) Business Alliance
Safdico
Stuller, Inc.
S. Vinodkumar Diamonds Pvt. Ltd
Rosy Blue (India) Pvt. Ltd.
Schachter and Namdar (Pty) Ltd
Sahar Atid Diamonds Ltd.
Shairu Gems
Sheetal Manufacturing Company PVT LTD
Star Diamond Group (SDG) BV
Shrenuj & Company Limited
Shree Ramkrishna Export

This article first appeared on IDEX Online on April 2.