Jewelry Fashion Reports
Circa to launch jewelry dictionary on Elle.com
New York—Estate jewelry-buying business Circa is lending its expertise to Elle.com via the launch of a "Jewelry Dictionary," an online resource that contains more than 250 jewelry-related entries and definitions.
Dubbed the "Jewelry Dictionary, Luxury Defined," and found on the Elle.com Accessories Channel, the dictionary lists and defines everything from gemstone types and diamond cuts to jewelry styles and metal finishes, all written in a language that can be easily understood by those with little or no prior jewelry knowledge.
The dictionary launch is part of a larger partnership between Circa and Elle magazine's Web site in which Circa will serve as Elle.com's expert in the estate jewelry market. In addition to the dictionary, which was developed by Circa and Elle editors, Circa experts will be featured regularly on the Elle blog and will provide insights into estate jewelry and answer readers' questions.
"The goal for both Circa and Elle with this partnership is to provide accessibility to people interested in fine jewelry who may have dismissed the category as too intimidating," Chris Del Gatto, chairman and chief executive officer of Circa, said in a media release. "It underscores the transparency that Circa champions. We are delighted to bring our years of experience and deep knowledge to an audience that may be new to the world of fine jewelry."