Palladium Alliance International's new logo.

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New York--Palladium Alliance International (PAI) added national television exposure to its growing list of editorial integrations when a palladium and diamond pendant was featured on The Ellen DeGeneres Show.

The pendant (below), made by manufacturer North American Jewelers, was featured on the show’s “12 Days of Giveaways” and gave viewers a peek at the PAI’s new logo (above, corner), designed by Fruchtman Marketing.

“We were honored to have the opportunity to not only share the benefits of the metal, but to also have palladium chosen as one of the must-have gifts of the season by the number one daytime talk show in America,” Brian Kondracki, marketing manager for PAI, said.

Celebrities including Christina Hendricks, Kristen Davis and Mandy Moore have voiced their love of palladium, the PAI says, continuing the awareness of palladium jewelry and providing a profitable opportunity for jewelers who embrace the metal.

The PAI is offering opportunities to manufacturers and designers to showcase palladium pieces currently in production. Online resources include sales training and technical training videos, brochures and FAQ sheets. More information can be found on the PAI site here.