Vicenzaoro’s new logo, as designed by Fiera di Vicenza.

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Vicenza, Italy--Come January, Fiera di Vicenza will debut its new Vicenzaoro Show corporate logo, a strategic move to enrich and strengthen the brand.

For its debut, the new logo will be presented to the Italian and international press from Jan. 14-19, at the first gold and jewelry exhibition of the year.

Additionally, this year each Vicenzaoro show will be named according to the seasons: January’s show will be “Winter”, May’s show will be “Spring” and September’s show will be “Fall.”

“The importance of brand awareness and its gradual worldwide evolution, which in the last two years has led to a new and more decisive positioning of the brand in terms of competition … have urged Fiera to intervene in the advertising and image of Vicenzaoro,” Fiera di Vicenza said.

The new show names and logo represent a change along the road of continuity and success, the company added.