Jewelry Fashion Reports

Stuller to exclusively offer Bfly to retailers

Bfly’s line, including these earrings in 10-karat yellow gold with a February cubic zirconia birthstone, is now available to independent jewelers from Stuller.
Jan 5, 2012

Lafayette, La.--Looking to extend its youth line product offerings, Stuller has partnered with Bfly to become the exclusive distributor of the line for independent retailers in the United States.

Bfly is the creator of the “Butterfly Gem” cut, a feature that makes a stone resemble a butterfly in flight when tilted back and forth. The cutting technique enhances the stone’s facets, with an approximate light return of 85 percent.

Stuller suggests that Bfly’s 10-karat yellow gold bracelet, with a February cubic zirconia birthstone, retail at $125.

The collection is offered in sterling silver or in 10-, 14- and 18-karat yellow or white gold with any birthstone. Earrings, rings, bracelets, pendants, watches and charms are available.

Bfly’s 10-karat yellow gold ring with a July cubic zirconia birthstone.

“We’re excited about having the opportunity to offer such a fresh and creative children’s line to our customers,” Barbara Ryan, Stuller’s new vice president of jewelry, said. “The collection has a great story, a one-of-a-kind look and is appealing to both children and their parents.”

More Bfly designs can be found on Stuller’s website here.

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