David Yurman’s new CEO, Glen Senk.

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New York--Glen T. Senk, who most recently served as CEO of Urban Outfitters, Inc., will be joining the David Yurman brand as CEO, founders David and Sybil Yurman announced this week.

“We have known and respected Glen for more than a decade, as much for his creative vision and inspired leadership as for his exceptional management and operational ability,” the Yurmans said. “His arrival will allow us to truly focus on what we love doin--designing--while we collectively build an even greater global brand and the company we’ve always wanted.”

Senk, 55, will begin his position at David Yurman Feb. 27. The executive, who previously held positions at Williams-Sonoma, Inc., the London-based Habitat International Merchandise and Marketing Group and Bloomingdale’s, has a record of success in developing and expanding powerful multi-channel, multi-national retail and wholesale brands.

“I’ve known the Yurmans for a long time and have always admired their unique, iconic brand--one whose innovation, integrity and vision resonate so deeply with their customer,” Senk said. “It is a company that’s grown organically, remaining authentic in every way, and I am thrilled to work with such talented pioneers to further evolve the organization and the business.”

In addition to David Yurman, Senk serves on the boards of Tory Burch and Melissa & Doug. In 2010 he was ranked within Fortune Magazine’s “Top 50 Businesspeople of the Year” and named the FGI Corporate Leader of the Year.