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New York--The Silver Promotion Service (SPS) will launch Veranda magazine’s Silver Anniversary program at its kick-off gala on March 14 here, celebrating the publication’s 25th year of publishing.

SPS will serve as sponsor of the gala and will participate in multiple Veranda Silver Anniversary events throughout 2012.

“We could not be more pleased about the opportunity to be working with Veranda,” Michael Barlerin, SPS director, said. “One of our strategic objectives is to ‘brand’ any event having to do with 25 as a big silver event. Being able to do so with such a prestigious magazine is truly a unique opportunity.”

Veranda, a luxury design magazine headquartered in New York, is published six times a year by Hearst Magazines. It covers architecture, interiors, luxury travel and more, showcasing designers and taste-makers from around the world.

“We are delighted to partner with SPS in celebration of our Silver Anniversary,” Jennifer Levene Bruno, publisher and chief revenue officer for Veranda, said. “As a leader in the luxury category, SPS is the perfect partner to join us for this incredible milestone.”

The partnership is a realization of the SPS objective, which is to develop and implement programs designed to enhance the image of and stimulate demand for silver jewelry in major international markets.