Jewelry Fashion Reports
Silver Interview: Konstantino
Designed and manufactured in Athens, Greece, Konstantino jewelry boasts intricate, culturally inspired pieces in sterling silver, often with gold and gemstone accents. The brand’s designs, from hammered rings to etched medallion bracelets, are bold and large in size, offering a major look with each piece.
Konstantino Sioulas, founder of the jewelry company, entertains a fascination with early Greek designs, illustrated in his own work. Here, Sioulas speaks with National Jeweler on his range of inspiration, the versatility of his jewelry and why his customers continue to buy silver pieces.
National Jeweler: Konstantino jewelry originates in Greece. How, when and where did the brand get its start?
Konstantino Sioulas: I started working as a jewelry salesperson in the 1980s on the island of Hydra in Greece. I loved it and had to do more. So I began creating my own designs, and soon opened my own shop on Hydra.
NJ: What is the specific inspiration behind the Konstantino design?
KS: Ancient byzantine and Greek culture and customs. It’s in my DNA, it’s who I am. That, and my customers are a huge inspiration to me. Also the 70s culture--that rock-and-roll atmosphere.
From the Selene Collection, Konstantino’s sterling silver and 18-karat gold pendant with faceted mother of pearl and pearl ($960).
NJ: What is unique about the Konstantino design?
KS: We are still handcrafted, made by goldsmiths and silversmiths who put their stamp on the jewelry, which gives it soul. We believe in hard work, sweat and a classic style aura. My jewelry can be worn by anyone, anywhere, with anything--banker to rocker, young to old.
From the Silver Classics Collection, Konstantino’s sterling silver filigree ring with a floral motif ($250).
NJ: What are the benefits of designing in sterling silver?
KS: Silver is a unique, very special metal with amazing abilities. It is flexible and giving, but can be very thin, yet strong. We can create beautiful designs at a lower price for my customers.
From the Diamond Classics Collection, Konstantino’s sterling silver and 18-karat gold filigree link cuff with pavé diamond connectors ($9,750).
NJ: Has there been any change in response to sterling silver jewelry in particular from Konstantino in the past year? Do you think consumers are more or less interested in the metal, and why?
KS: My customers buy something because they fall in love with it, and my customers are there regardless of the price. They buy the design, the passion, the artwork and the good silver work.
From the Silver & Gold Classics Collection, Konstantino’s sterling silver and 18-karat gold filigree cross cuff ($6,740).
NJ: What do gemstones, or gold accents, add to Konstantino’s sterling silver jewelry?
KS: Silver is the beautiful plant, and the gemstones and gold accents are the flowers.
NJ: Are there any challenges when it comes to designing in sterling silver? If so, what are they, and how do you handle them?
KS: Silver has an ability that allows us to create endless, more complicated and difficult designs--a magical metal. We are always doing more and more, and silver doesn’t betray us.