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Fortuna, Calif.--Bartow’s Jewelers here has announced that it will donate 20 percent of every purchase of select Sarah’s Hope Jewelry designs from the store this holiday season to Families Advocating Autism Now (FAAN), a local group dedicated to helping the families of children diagnosed with autism.

Sarah’s Hope Jewelry is a socially responsible jewelry line that helps provide microloans and small businesses training women in impoverished situations throughout the country and world.

“Through their purchases of Sarah’s Hope Jewelry, our customers have participated in the efforts to help life hundreds of women through small business ownership,” Lisa Barrote, owner of Bartow’s Jewelers, told northern California’s Times-Standard. “Now we’re thrilled to also help locally by giving back to the FAAN club of Humboldt.”

The promotion at Bartow’s Jewelers will run through Dec. 24. Customers can choose from a selection of Sarah’s Hope earrings, bracelets and pendants in sterling silver and colorful “E’Sperene” stones, the proceeds of which will benefit FAAN.

“We know there are many needs in our country, and we are excited that our customers will help by purchasing gifts that not only look good, but help do good for the families of children who have been diagnosed with autism,” Barrote said.

Sarah’s Hope Jewelry sales will also be helping another charity this holiday through the help of Jewelers Mutual Insurance Company. Jewelers Mutual is participating in a “Giving Back Locally” program by contributing $1,000 to charity in honor of the jeweler who raises the most money through sales of Sarah’s Hope line during the holiday season.