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Stevens, Pa.--Affluent consumers are planning to increase their spending on travel in 2012, Unity Marketing says, with more than half reporting that they derive their greatest satisfaction from experiences, not luxury goods.

This finding comes from “Luxury Consumers and their Luxury Travel Plans 2012,” a trend report by Unity Marketing based on a recent survey among 1,498 luxury customers with an average income of $279,100.

More than 40 percent of the affluent surveyed expect to spend more than luxury travel in 2012 than they did last year.

“Clearly, the affluent consumer is poised to spend more in the coming year, and this spending will be directed at those experiences that will give them the most pleasure,” Pam Danziger, president of Unity Marketing, said.

Danziger added that it is not enough for marketers in the luxury travel space to target the affluent.

“They need to understand who is most likely to travel in the coming year, when these consumers make their travel plans, where they want to travel and the features they crave,” she said.

In addition to travel, 12 percent of affluent consumers said they expect to spend “significantly more” in 2012 than they did in 2011.

A complete copy of the Unity Marketing “Luxury Customers and their Luxury Travel Plans 2012” can be purchased here.