NY Jewelers bring back educational seminars
New York--The New York State Jewelers Association (NYSJA) has kicked off its newly reinstituted educational meetings with sales expert and diamond educator Shane Decker of Ex-Sell-Ence in Monument, Colo.
Held March 1 in Albany, N.Y., Decker presented “How to Improve Closing Ratios,” addressing the sale of company benefits, countering selling objections and what to do when a client says “no,” among other practices.
Decker, who has trained and consulted in more than 4,000 jewelry stores worldwide, worked with more than 50 NYSJA members in an interactive and dynamic format, offering constructive advice to participants concerning the specific problems and situations they described.
NYSJA has brought back educational meetings on key topics in a move to revitalize and improve its benefits for members.
“NYSJA is able to bring nationally known speakers to our members,” Mike Wilson of Wilson and Son Jewelers in Scarsdale and Mt. Kisco, N.Y., and the new president of NYSJA, said. “We know how much a good speaker can help jewelers improve their businesses and profitability.”
NYSJA’s next educational meeting will feature speaker Jim Ackerman, a marketing specialist who will discuss how to make the most of walk-in clientele. The meeting is slated for the end of May in Westchester, N.Y., and is open to all members and non-members.
Additional information on NYSJA educational meetings can be found by contacting NYSJA’s Barbara Keefe at 212-290-1555 or email@example.com.