Tacori launches private online training channel
Los Angeles--Popular bridal brand Tacori now has its own network, the aptly named “Tacori TV,” a private online channel designed as a library of video training tips and other information about the brand for its retail partners.
Tacori announced the launch of its eponymous online video library in late January, and the first “episode” to air on the channel focuses on men’s bands. The brand said it chose to start with men’s wedding bands because bands “tend to be an afterthought of the engagement ring sale” and Tacori wants to reverse that trend.
The video, which is less than 5 minutes long, features Tacori Senior Vice President of Sales Stephen Alexander taking viewers through the new collection of Tacori Gentlemen’s Bands and introduces the new sports bands.
Tacori previewed this video for a select group of retail partners at its fourth annual Club Tacori event, held in October in Hollywood, Calif.
It is now available to all of the brand’s retail partners on the Retail Partner portal of Tacori’s website.
Future episodes will include “Tacori Rosetta Stone,” “Tacori Engagement Journal,” previews of new collections and more. Tacori is creating the content via its investment in an in-house video studio capable of producing content on training, styling tips and selling tools.