Pennsylvania jeweler Dan Decker says the return on investment on his store’s digital billboard has exceeded expectations. The key to the sign’s success lies in the retailer’s creative thinking.

Independent retailer Mervis Diamond Importers recently seized upon a mistake made by a much larger competitor in order to net themselves a new customer, a woman who is a self-described “jewelry person.”

Most retailers know that they must offer a little incentive to keep customers coming back and remaining loyal to their brand or store. For one Arizona jeweler, a loyalty program offered via a store credit card does just that.

Borsheims President and CEO Susan Jacques was inducted into the Omaha Business Hall of Fame last week, one of five honored by the Greater Omaha Chamber of Commerce.

Jewelry brand Tacori is offering a getaway through its Facebook page that will afford one winner a four-night trip for two at a private resort in Florida.

A visit from a mystery shopper gives retailers keen insight into the approach and skill level of their sales associates, as well as an outside perspective on the overall appearance of their store.

The Aaron Faber Gallery here will showcase the works of five international jewelry designers for its month-long exhibition, “Dramatic Jewelry: The Five Masters.”

Steven Singer Jewelers, known for its attention-grabbing marketing strategies, is offering customers a free scarf when they purchase a Super Silver argentium Mother & Child pendant.

Jeweler and gemologist Stephanie Rosenlund will serve as president of the recently opened Jewelry Judge San Antonio location, the organization announced.

Canadian jeweler Birks & Mayors Inc. will be showcasing a unique and rare yellow diamond at its Edmonton Birks store beginning this week.

Designer and jewelry store owner Susan Eisen was featured as an expert in caring for jewelry in a recent Real Simple article, “Care Guide for Gold Jewelry.”

Cathy Calhoun lives in a bank, literally. This weekend, the public will get a peek into this Pennsylvania jeweler’s private life when her home is featured on HGTV.

Business magnate and billionaire investor Warren Buffett will step outside his role of Berkshire Hathaway chairman to don the salesperson hat at Borsheims Fine Jewelry & Gifts here on May 5.

Jewelry store Leon’s of Beverly Hills is offering its customers a chance to walk on the wild side or the wildly expensive side with a pair of $1 million diamond-covered pumps.

The owners of Harry Ritchie’s Jewelers are testing the retail waters with the opening of the H Boutique, which offers merchandise in a wide range of price points along with a unique slate of services.

Vendors and retailers at the recent Centurion Jewelry Show honored Borsheims Fine Jewelry & Gifts with the inaugural Retailer of the Year Award in the over $5 million category.

In honor of Valentine’s Day, Tacori has launched a contest on its website calling for the best stories from couples who met by happenstance. The winner will receive up to $5,000 worth of Tacori jewelry of their choosing.

At Day’s Jewelers, 2012 topped 2011 in terms of sales, particularly for platinum as the retailer changed its approach to merchandising with the metal.

Manufacturer Gabriel & Co. has launched “Your Love Story,” a Facebook contest that will afford three winners gift certificates toward the purchase of the brand’s jewelry at the participating retailer nearest to them.

Saxon’s Diamond Centers and Fruchtman Marketing put together a promotion offering customers a full refund if the Baltimore Ravens shut out the San Francisco 49ers in Sunday’s Super Bowl.

Northeastern Fine Jewelry and Mazzone Hospitality are teaming up again to offer a Valentine’s Day package to consumers who chose to buy jewelry for the holiday.

Manufacturer Midas Chain will mark three decades in business on Feb. 1, and the company attributes its longevity to “being responsive in a constantly changing landscape in the industry.”

Employees of Jeff Cooper Designs, a New York-based bridal company, will be participating in the upcoming Cycle for Survival, a nationwide indoor team cycling event benefitting the Memorial Sloane Kettering Cancer Center.

Hadley Perry Pacheco, vice president and general counsel at Perry’s Fine, Antique and Estate Jewelry in Charlotte, N.C., has been recognized with the Gold Stevie Award for Women in Business.

Celebrity stylist Annabel Tollman is the new brand ambassador and media spokesperson for e-retailer Gemvara, acting as a guide to the consumer via the brand’s e-commerce site as well as through social media.