Independent retailer Mervis Diamond Importers recently seized upon a mistake made by a much larger competitor in order to net themselves a new customer, a woman who is a self-described “jewelry person.”
Most retailers know that they must offer a little incentive to keep customers coming back and remaining loyal to their brand or store. For one Arizona jeweler, a loyalty program offered via a store credit card does just that.
In honor of Valentine’s Day, Tacori has launched a contest on its website calling for the best stories from couples who met by happenstance. The winner will receive up to $5,000 worth of Tacori jewelry of their choosing.
Manufacturer Gabriel & Co. has launched “Your Love Story,” a Facebook contest that will afford three winners gift certificates toward the purchase of the brand’s jewelry at the participating retailer nearest to them.
Employees of Jeff Cooper Designs, a New York-based bridal company, will be participating in the upcoming Cycle for Survival, a nationwide indoor team cycling event benefitting the Memorial Sloane Kettering Cancer Center.
Celebrity stylist Annabel Tollman is the new brand ambassador and media spokesperson for e-retailer Gemvara, acting as a guide to the consumer via the brand’s e-commerce site as well as through social media.
Reader Connect Supplier information presented with every article, bringing you related, actionable content on every topic.
Yellow Pages A comprehensive listing of associations, organizations, suppliers and services for the jewelry industry.
Classifieds A comprehensive listing of job postings, product offerings and other materials for sale for the jewelry industry.
Customer Connect The most sophisticated suite of marketing services available for jewelry retailers, from Internet tools to data marketing.
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Fine Jeweler Profiles
The U.S. fine jewelry retail market comprises two essential business models, each of which accounts for about half of the annual roughly $60 million market. On one hand, there are large corporate entities, such as jewelry-specific chains, department stores, discounters and even pure online e-commerce retailers. About 40 of these companies dominate this half of the landscape. As could be expected, these large players have in-house capacity specializing in most operational needs, from procurement to sales and marketing. Accounting for the other half of the business are about 22,000 independent jewelry dealers , representing a much different type of company. Among the competitive advantages these independent fine jewelers have versus the large companies is that they are most commonly focused on a single, local market. This makes them highly willing to share information on successful promotional endeavors, for example, compared to the large national dealers, which prefer not to expose themselves to direct competitors. National Jeweler’s small retail dealers, therefore, rely on us to provide profiles of other small businesses similar to their own. These profiles can look at a company either from a general perspective, covering aspects such as company history. Or—and often of more value—they can provide specific profiles of individual facets of a company’s business that can often be directly replicated and integrated by dealers that find value in them. Our editors speak with our jewelry retail dealer audience on an ongoing basis to learn of such initiatives and then share them with our audience. Time and again, companies have profited from learning from their peers through our pages and putting that knowledge to work.