Market Developments

Lorraine Schwartz opens Bergdorf boutique

Beyoncé wears jewelry from Lorraine Schwartz’s 2BHappy collection.
Sep 1, 2011

New York--Lorraine Schwartz has launched her first boutique in Bergdorf Goodman here. It will showcase all of the designer’s lines.

“The boutique is the only place where you can see my entire collection,” Schwartz told Women’s Wear Daily.

Schwartz’s signature collections, Against Evil Eye, See No Evil, Hear No Evil, Speak No Evil Monkeys and 2BHappy are all available in the store, located on Fifth Avenue and West 58th Street.

Schwartz has been exclusively retailing Bergdorf Goodman for years, and made the decision to open the shop within the luxury department store because of their past successful venture and the designer’s need for the space.

 

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