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Dallas--Neiman Marcus has announced that 10 of its stores will begin carrying Forevermark diamonds this week.

Three Forevermark collections were created exclusively for the retailer as part of the U.S. launch of the brand. The collections were created by designer Maria Canale and include the “Bespoke” line, which features seven diamond and platinum rings, the five-piece “Deco” line and the four piece “Princess” line.

"We are proud to welcome Forevermark into the Neiman Marcus stores and look forward to offering our customers an opportunity to experience our exclusive diamond collection featuring Forevermark diamonds," said Ann Stordahl, senior vice president and general merchandise manager, precious jewelry.

"This exclusive collection for Neiman Marcus demonstrates the versatility of the Forevermark brand and its unique emotional appeal to consumers. In this case, the Neiman Marcus Partnership with Forevermark adds up to more than a sum of parts, hopefully proving that the Forevermark brand is the core component in inspiring an extraordinary design brand," said Forevermark President Charles Stanley.

To mark the launch, the retailer is hosting Forevermark Diamond Journey events designed to educate customers about Forevermark diamonds.

This article first appeared on IDEX Online on Nov. 21.