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Public Policy And Issues
JewelPops reaches settlement in ‘Kameleon’ case
New York--Canadian designer and manufacturer JewelPops Inc. announced that it has reached a confidential settlement agreement with Royal Chain Group and Helzberg Diamonds Inc., both of which the company sued earlier this year for allegedly infringing on its “Kameleon” line.
Kameleon consists of .925 sterling silver rings, watches, necklaces, bracelets and earrings that have center stones that can be removed and replaced with stones of a different color and/or material from the same line, called “Pops.”
JewelPops filed suit against New York-based Royal Chain, as well as company President Paul Maroof and Vice President of Sales and Marketing Gary Austein, in August, alleging that the company’s “Karisma” line was confusingly similar to Kameleon.
It slapped Helzberg with a similar suit in September over its “Pop Expressions” line.
Last week, JewelPops and Royal Chain issued a joint press release, labeled as exhibit C to the confidential settlement agreement, stating that their nearly six-month-long dispute had come to an end.
“We believe this is fair settlement of our dispute and that the interests of JewelPops and our more than 1,000 independent dealers and sales representatives who sell our product were successfully defended,” JewelPops President and founder Robert Smith said. “This agreement will help eliminate confusion among customers and allow Kameleon to compete with Karisma based on the originality of its design and the overall quality of the product.”
Maroof said, “We welcome the ability to compete with the Kameleon line and to allow the consumers more choices in interchangeable jewelry.”









