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New York--A contest staged collaboratively by Ritani and retailer TWO by London added thousands of fans to the store’s Facebook page.

Using its Facebook fan base of more than 488,000, Ritani employed geo-targeting techniques during the first three weeks of December to alert Facebook users to a new contest it was sponsoring with TWO by London, a new engagement ring store from London Jewelers in Manhasset, N.Y. 

Before the announcement of the contest, TWO by London had around 700 Facebook fans. Two weeks into it, the number had grown to more than 10,000.

“We’ve worked so hard these past two years in building up our Ritani Facebook fan base in order to do great things like this with our retailers,” Brandee Dallow, vice president of Ritani, said. "Our company has always adopted the philosophy that if our retailer partners are successful, then we are successful.”

Solely open to residents of New York, New Jersey and Connecticut, fans--including couples--had to “like” the Ritani and TWO by London Facebook pages and responded to a “treasure quest” hint each day. The contest ended Dec. 19, with three top couples playing a version of “The Newlywed Game”  in-store and broadcast via live stream on Facebook.

The grand prize was a Ritani engagement ring, used by the winning couple to propose in-store.

“It’s unbelievable,” Scott Udell, vice president of TWO by London, said. “With Ritani’s guidance, we have grown our Facebook list exponentially in no time. And the best part is, these are all men and women in our target demographic who live within 25 miles of our store.”