Ecommerce Developments

Android retains spot as top smartphone

Jan 10, 2012

New York--The most recent data on mobile released by comScore shows that Google Android remains the most popular smartphone platform in the United States.

According to comScore MobiLens Service data released on Dec. 29, Android’s market share for the three-month period ending November 2011 was 47 percent, up 3 percent from 44 percent during the previous three-month period.

Apple was second with 29 percent market share, up from 27 percent in the three-month period ended August 2011. RIM, the maker of the BlackBerry, ranked third at 17 percent, followed by Microsoft at 5 percent and Symbian at 2 percent.

A total of 91.4 million people in the United States owned a smartphone in that three-month period, up from 8 percent in the preceding period.

As for mobile usage across all devices, comScore data shows that the most widely used function on mobile phones was text messaging. A total of 73 percent of mobile subscribers sent at least one text message during that three-month period, up from 71 percent in the prior period.

Downloading applications overtook browser use as the second most-utilized function on cell phones. According to comScore data, 45 percent of those with cell phones used them to download an app while 44 percent utilized their phone’s browser.

Other uses for phones included accessing a social networking site or blog (33 percent), playing games (30 percent) and listening to music (22 percent).  

 

See Comments

Similar Articles

Mobile Web access doubles in Q4

More than 12 percent of website traffic came from mobile devices in Q4 2011, a year-over-year increase of 102 percent, according to marketing and public relations firm Walker Sands Communications. Read More »

More Articles Like This »

- Advertisement -

Retail Resources

Diamond Prices
Metal Prices

Industry Guides

Comprehensive information in specialized areas:

See Industry Guides ››
Reader Connect
Reader Connect
Supplier information presented with every article, bringing you related, actionable content on every topic.
Jewelry Yellow Pages
Yellow Pages
A comprehensive listing of associations, organizations, suppliers and services for the jewelry industry.
Classifieds
Classifieds
A comprehensive listing of job postings, product offerings and other materials for sale for the jewelry industry.
Customer Connect
Customer Connect
The most sophisticated suite of marketing services available for jewelry retailers, from Internet tools to data marketing.