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New York--Jewelers for Children (JFC) has partnered with Goldstein Communications to boost awareness and extend the reach of the JFC via social media platforms.

As a part of the strategic social media campaign, Goldstein will optimize and manage JFC’s presence on Facebook and Twitter, as well as utilize content-sharing and blogging platforms such as YouTube and Tumblr. The aim of the campaign is to ultimately empower JFC to increase support for the foundations it is affiliated with.

“Social media has limitless benefits, especially for charities,” David Rocha, executive director of JFC, said. “Unfortunately, until now, we haven’t had the ability to really engage on these platforms.”

Rocha said Goldstein will help JFC to spread the word about their work.

“It will be great to have their support to finally achieve a level of expertise that we have been striving for,” he said, “all with the ultimate goal of helping as many children as possible.”

Goldstein Communications is a New York City-based agency that offers services in public relations, event planning, marketing, advertising and more. Specializing in lifestyle brands and luxury goods, the company will not only work to elevate awareness of JFC but to heighten its overall reputation for social responsibility.

“Handling newsworthy content on behalf of clients must be done mindfully and with a strategy in order to reap the maximum amount of attention,” Ari Goldstein, CEO of Goldstein Communications, said. “We are thrilled for the opportunity to apply our expertise to this deserving charity.”

JFC can be found on Facebook here and on Twitter here.