Ecommerce Developments

Royal Asscher, CoutureLab.com to support women

From the Stars of Africa Collection, Royal Asscher’s 18-karat rose gold ring with a sapphire globe and floating diamonds ($5,950) is available on CoutureLab.com, with proceeds benefitting a non-profit organization.
Feb 6, 2012

New York--Royal Asscher has debuted jewelry from its “Stars of Africa” and “Shining Stars” collections on luxury gift website CoutureLab.com to benefit the Seven Bar Foundation, a non-profit organization that works to empower women.

Twenty percent of each piece of Royal Asscher jewelry sold on CoutureLab will go towards the foundation, a social enterprise that helps women out of poverty through the fueling of microfinance institutions, driving profits with cause-marketing brand partners. The outcome of these efforts is empowered women, enriched communities and higher gross domestic product (GDP).

“Royal Asscher supports CoutureLab founder Carmen Busquets’ vision for her website as a place where the stories of the products and the people behind them would be celebrated,” Lita Asscher, president of Royal Asscher of America, said. “I believe Royal Asscher’s jewelry fits perfectly with CoutureLab’s vision, and we are thrilled to partner with them to help empower women.”

Royal Asscher’s Stars of Africa and Shining Stars collections features diamonds encased in fluid-filled sapphire domes, which allow the diamonds to float freely like snowflakes in a snow globe. Two necklaces and two rings from the lines are currently featured on CoutureLab, ranging in price from approximately $9,604-$1,610. Royal Asscher jewelry on CoutureLab can be seen here.

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