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New York--Jewelers certainly stock their fair share of heart-shaped jewelry in February in anticipation of swooning sweethearts who want to say “I love you” with necklace or bracelet. But there also are brands creating heart-themed jewelry for a higher cause: American Heart Month.

American Heart Month was established to draw attention to heart health as heart disease is the leading cause of death in the United States, and one in every three deaths is attributable to heart disease and stroke, according to the Centers for Disease Control and Prevention. This year, several watch and jewelry brands are helping to raise money for various heart health-related organizations.

Watch brand Seiko is teaming up with the American Heart Association (AHA) in honor of the “Go Red for Women” movement, which raises awareness of heart disease among women.

Seiko invites people to visit GivingHearts.SeikoUSA.com to design a heart and share it with family or friends via Facebook or email.

On the site, visitors can enter to win a “Go Red Seiko Tressia” tribute watch (above), a stainless steel ladies’ solar watch specifically designed to the support the fight against heart disease in women. For every Tressia sold before March 1, Seiko will donate $15 to the AHA, with a minimum total donation of $100,000

Swarovski is hoping to shed some light on women’s heart health as well with its “The Heart Truth Collection.” The collection includes a variety of heart-inspired jewelry (below) that is available at Swarovski stores, authorized retailers and on Swarovski.com.

Swarovski will contribute $100,000 to the Foundation for the National Institutes of Health to support The Heart Truth. Since 2003, the brand has given more than $2.2 million to the heart health movement and said it is the fashion industry’s biggest supporter of the issue.

The Heart Truth is the National Heart, Lung and Blood Institute’s (NHLBI) national awareness campaign for women about heart disease. The centerpiece of the campaign is the Red Dress, introduced by the NHLBI to remind women to take care of their hearts.

In California, Gergé Swiss Timepieces is partnering with the Heart Foundation to host a “Diamonds for the Heart” event over the course of three evenings in February.

Beginning Thursday and ending Sunday, guests can come to the Tycoon jewelry store in the Westfield Topanga Mall in Canoga Park to attend a Valentine’s Day-themed celebration with drinks and hors d’oeuvres while browsing the store. A portion of all sales made over those three nights will go to the Heart Foundation.

The Heart Foundation funds world-class cardiovascular research, educates the public on heart disease and assists people with the disease. The foundation got its start at Cedars-Sinai Medical Center in 1996 in memory of Steven S. Cohen.