The Modern Bride line has come to J.C. Penney stores’ fine jewelry departments nationwide, complete with its own branded boutique area, packaging and iPad-equipped sales professionals.

Sears announced the launch of a bridal line designed by wedding expert and television personality David Tutera, who hosts the WE tv original series My Fair Wedding.

Jewelers who hope to sell more platinum bridal may want to try dropping some familiar names at the counter: Think Hollywood starlet Reese Witherspoon, country crooner Carrie Underwood, True Blood star Anna Paquin or big-screen siren Megan Fox.

The WE tv series My Fair Wedding is all about helping to make couples' wedding dreams come true. That's something jewelry brand Kirk Kara certainly did when it made a surprise appearance on the show's season premiere.

Vanna K has joined a growing list of jewelers making the most of the latest technology with the launch of an iPhone application that allows consumers to browse its collection of bridal and fashion jewelry and find a jeweler to buy the merchandise from.

New York--Kleinfeld Bridal co-owner Mara Urshel and bridal fashion editor Juli Alvarez will host a discussion on Nov. 11 detailing bridal gown fashions, bridal market practices, how the economy affects the bridal market and the role of print and digital publishing in this retail category.

New York--SES Creations has launched a new Web site that is designed to be a tool for both retail jewelers, who can now find the company's entire collection online, and for bridal customers, who can track down local jewelers via the Web site.