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Watch fine jewelry trade videos selected by the editors of National Jeweler
Jewelry Industry Guides
National Jeweler Network's Industry Guides offer a comprehensive group of articles on specific topics such as the bridal industry, gold, platinum and pearl supply and demand, prices and jewelry trends, online retail, trade shows and the Chinese and Indian jewelry markets.
Bridal
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Modern Bride makes grand entrance at J.C. Penney
The Modern Bride line has come to J.C. Penney stores’ fine jewelry departments nationwide, complete with its own branded boutique area, packaging and iPad-equipped sales professionals.
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China
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Analysts see China, India driving silver demand
India and China, the two largest consumers of silver in the world, are set to drive demand for silver in the new year, according to a variety of reports.
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India
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India seeks improved colored stone sourcing
Export caps and civil strife in African nations has resulted in a shortage of colored gemstones, prompting Indian gem and jewelry exporters to set up a firm to engage in sourcing gemstones globally and distributing them in India, according to the Gem and Jewellery Export Promotion Council, India's largest jewelry trade association.
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Online Retail
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Social media, mobile could steer marketing trends
Social networking sites are gaining popularity over e-mail, according to comScore’s 2010 U.S. Digital Year in Review, which could mean changes for businesses who utilize digital marketing.
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Pearls
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GIA now offering eLearning pearl course
The Gemological Institute of America is expanding its roster of distance education programs with the addition of a new eLearning course focused on pearls.
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Platinum
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JVC’s Flamm explains revised platinum FTC guides
New processes, designs and products keep life interesting for manufacturers, retailers, consumers and, not to be left out—the federal government. One example is the fairly recent use of platinum in combination with base metals—a departure from traditional platinum products that have been offered to consumers for many years. Recognizing the potential for confusion as a result of the new products, in December 2010, the Federal Trade Commission revised its Platinum Guides to address this development.
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Trade Shows
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Four Italian designers join Couture roster
Four high-profile Italian brands have recently signed on to exhibit at Couture 2011, show organizers have announced. Stefan Hafner, Nouvelle Bague, Valente Milano and Io Si will showcase their coveted Italian craftsmanship in one dedicated space at Couture, which will take place at the luxury hotel Wynn Las Vegas June 2-6.
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