New processes, designs and products keep life interesting for manufacturers, retailers, consumers and, not to be left out—the federal government. One example is the fairly recent use of platinum in combination with base metals—a departure from traditional platinum products that have been offered to consumers for many years. Recognizing the potential for confusion as a result of the new products, in December 2010, the Federal Trade Commission revised its Platinum Guides to address this development.

A retailer roundtable found answers to how bridal and other platinum categories fared at the jewelry counter over the 2010 holidays and what the expectations are for 2011.

As the U.S. and global economy regains its footing, will platinum, the luxury precious metal, make a similar comeback? Huw Daniel, president of Platinum Guild International USA (PGI-USA) says it is already happening.

Just as designers who craft gold jewelry have started mixing gold with silver to keep price points lower, platinum manufacturers have been coming out with “entry-level” platinum, in both bridal and fashion jewelry.

Although worldwide demand for platinum jewelry is expected to decrease, gross platinum jewelry demand in North America is poised to grow in 2010, in line with a brightening economy and growing consumer confidence, the latest platinum forecast says.

From engagement rings with floral designs reminiscent of the 1970s to the return of the classic tennis bracelet, here are five key platinum jewelry trends that you should know about this year.

As jewelers well know, Internet retailers using online grading reports have sent profit margins on diamonds downward in recent years, but there are still significant margins to be made in another part of the ring: the setting.

Spectacular color designs weren't the only pieces honored during the latest edition of the Spectrum Awards, held in late October. Platinum Guild International (PGI-USA) also recognized the best usage of platinum from among the dozens of platinum entries submitted to the competition.

New York—Fashionistas have finally figured it out: Rules are meant to be broken.