Jewelry Research News

Jewelry Promotion Ideas and More

National Jeweler offers its readers in-depth special reports covering critical topics of interest within the fine jewelry industry in addition to our daily coverage of breaking news. For decades, National Jeweler has published the definitive analysis of the high-volume jewelry retailers category with its annual State of the Majors report. This special report includes rankings of the fine jewelry industry’s largest companies by annual sales volume in National Jeweler’s $100 Million SuperSellers list and of the largest companies by number of stores in National Jeweler’s Top 50 Retail Chains. Because of the large percentage of the industry’s overall annual sales accounted for by these companies, such reporting and market analysis is in high demand from both companies that supply these retailers as well as those that compete with them. National Jeweler focuses in its special reports on critical topics such as jewelry advertising ideas and strategies and tactics for jewelry promotion. Reporting is based in extensive research of operations within the companies it covers offering readers a guide to the inner workings of some of the fine jewelry trade’s most important companies. Other significant topics include trends and developments within the international diamond market, the source of product that accounts for roughly half of sales for the majority of jewelry retailers. Issues such as supply from primary diamond mining companies and their direct clients, diamond manufacturing firms, play an important role in the market for jewelers looking to maintain appropriately priced inventories based on client expectations and demand.