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Jeweler Accessories Market Research
Perhaps more than any other consumer product category, the fine jewelry industry is defined by the product it sells. Fine jewelry has an incredibly high intrinsic value, due to its precious components, and, for the same reason, among others, has a much lower turnover rate than most product categories such as watches. Further, a very high percentage of annual fine jewelry sales occur in the year’s fourth quarter, because of the product’s traditional role as a gifting item. Finally, the vast majority of fine jewelry companies are small independent businesses. These companies necessarily have limited financial resources, so their inventory planning must be highly accurate. Unfortunately, many small jewelers have no professional training in scientific inventory planning, more often relying on their personal affinity and desire for the product they are shown by suppliers. To help our readers effectively make inventory buying choices, National Jeweler editors closely monitor the evolution of jewelry design and fashion accessories to show the variety of options across price points. While fashion evolves more slowly, for a variety of reasons, than product categories such as apparel, for example, consumers do demonstrate observable preferences for various precious metals and styling as well as stone choices from year to year. Further, an increasing number of companies that specialize in fine jewelry design find their mission and market position in creating jewelry whose intrinsic value is constituted to a larger extent by the intellectual design component than simply by the precious metals and colored stones that are incorporated. In a marketplace with an increasing level of price volatility for its core components, jewelry with a high design quotient offers an avenue for increasing profit margins throughout the supply chain. National Jeweler editors seek to isolate specific design trends and then provide complete fashion design analysis of that trend, showing jewelry from mainstream offerings to the high-end, ultimately making trends available to all levels of retailers and consumers.