Editor's note: This story was updated Feb. 22 to reflect Ohno's win on Saturday, Feb. 20. He took the bronze medal in the 1,000 meter dash, becoming the most decorated U.S. athlete in Winter Games history.

Vancouver, British Columbia--Omega can sure pick a winner: U.S. speed skating star and Olympian Apolo Anton Ohno, who won his seventh Olympic medal to become the most decorated American athlete in the history of the Winter Games, is the watch brand's newest ambassador.

As part of Ohno's role, which the watch company announced before the competitions got underway in Vancouver, British Columbia, he has agreed to join Omega in celebrating great Olympic moments in time at the games. Now, Ohno has a great moment of his own to celebrate: This past Saturday he surpassed Bonnie Blair as the most decorated American Winter Olympian, male or female, in history.

As ambassador for the brand, Ohno will wear the Omega Seamaster Planet Ocean Olympic Timeless Collection Chronograph. In addition, he is slated to visit both the recently-opened Omega boutique in Vancouver, British Columbia, for a special appearance following his performance at the games, and to stop at the Omega flagship boutique in New York City for a second appearance upon his return to the United States.  

"In my sport, where the difference between a gold, silver and bronze medal comes down to 1/1000 of a second, Omega's cutting-edge timekeeping technology and unmatched accuracy give me the confidence to keep my focus on performing my absolute best," Ohno said in the brand's release.  "I am proud to partner with Omega here in Vancouver and help celebrate the brand's rich Olympic history. "  

Omega, which began its Olympic timekeeping tradition at the Los Angeles 1932 Olympic Game and is the official timekeeper of this year's Olympic Games, is responsible for timing every Olympic event, data handling, the display of the results at the venues, and the distribution of the results to the world's media.

Ohno won his sixth medal--the silver--in his first race, becoming the most decorated American male at the Winter Games. He then won a bronze medal, his seventh, earning him the most medals of a U.S. athlete in the history of the Winter Games. He has also earned the most short track medals since the sport joined the Olympics in 1992.

"We are very proud to support Apolo here in Vancouver and look forward to watching him compete," Omega President Stephen Urquhart said in a release before Ohno's victories.  "Omega has a long history in the sport of speed skating, using its expertise to develop new timekeeping technologies for competition.  Apolo is poised to make history of his own here in Vancouver, and we are thrilled to welcome him to the Omega family as an ambassador."

At the 1992 Winter Games in Albertville, Omega introduced its Scan-O-Vision system for speed skating, which digitally measured times to the nearest thousandth of a second as the skaters crossed the finish line, effectively photographing time by fusing time and continuous picture into a single document, the brand said.

During the Winter Games in Turin in 2006, where Ohno won three medals, transponders were strapped to the ankles of speed skaters so that timekeepers might capture a moment of sudden acceleration, the speed round a hairpin bend, or the abrupt end to a challenge as a racer crashed to the ice.