The new face of Jacob & Co., Milla Jovovich, stands with the timepiece company’s founder Jacob Arabo at BaselWorld.

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Basel--Jacob & Co. announced at BaselWorld that international actress and model Milla Jovovich will be the new face of its global advertising campaign.

“We have been looking for the right personality and beauty that represents what I call ‘The Jacob Girl,’” Jacob Arabo, founder of Jacob & Co., said. “She is a sophisticated world traveler, self-accomplished and exudes an assertive feminine personality.”

Arabo and Jovovich made a red-carpet appearance at the Jacob & Co. booth at BaselWorld to celebrate the announcement.

Jovovich (below) is a Ukraine-born actress and model, starring in American films such as Dazed and Confused and The Fourth Kind. In 2003, she co-founded the fashion line Jovovich-Hawk, which debuted its last collection in 2008.

Jacob & Co. offers Swiss-made timepieces, introducing to the market Five Time Zone technology. The brand, with headquarters in New York City, is sold worldwide.