TAG Heuer’s branded smartphone, the LINK, launched this month. The phone is available with a covering of calfskin, lizard or alligator, shown above.

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La Chaux-de-Fonds, Switzerland--Swiss watchmaker TAG Heuer has introduced a Swiss-engineered, French-built smartphone that operates on the Android platform.

Dubbed the “LINK,” the smartphone is available in stainless steel, gold or titanium with a hand-worked covering of calfskin, alligator or lizard. It launched exclusively at TAG Heuer retailers this month.

The LINK is a more advanced version of the “MERIDIIST,” the luxury mobile phone TAG Heuer debuted in 2008 and then dubbed the “world’s first Swiss-engineered communications instrument.”

The LINK is a 3G smartphone that uses the Android 2.2 operating system and has 256 MB of memory. Android is owned by Internet giant Google Inc. Users of the phone have access to the Android marketplace, which contains more than 250,000 applications including Adobe Flash Reader, Google Search and Maps, Gmail and YouTube (below).

The phone has a 3.5-inch, touch-screen display made of damage-resistant Gorilla glass, a high-definition, 5-mega-pixel auto-focus camera as well as music and video capabilities. The TAG Heuer smartphone also comes loaded with a number of brand add-ons, including customized screen designs, widgets, animations, wallpapers, icons and ring tones.

The design of the phone is meant to mimic that of TAG Heuer’s timepieces. The body of the phone is engineered like the case of a TAG Heuer watch, while the screws on the handset’s chassis echo those on the caseback of the brand’s chronographs. The autolock system on the side, which protects the SIM card, connection port and memory card, sports the TAG Heuer shield in black lacquer and looks like the crown from one of the brand’s classic timepieces (below).

TAG Heuer based in La Chaux-de-Fonds, Switzerland, is a division of luxury goods conglomerate Moët Hennessey Louis Vuitton (LVMH).