Raymond Weil’s new advertising campaign was shot at Victoria Hall in Geneva and aims to draw a comparison between the precision and inspiration involved in both creating music and making watches.

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New York--Music is the theme of the new advertisements for Swiss watch brand Raymond Weil, a theme that pays homage to the brand’s inspiration.

According to an announcement made by Raymond Weil last week, a soft launch of the campaign is slated for the fall edition of T: New York Times Style Magazine. The campaign then will roll out to outdoor media and other publications such as Men’s Health, Esquire, The Wall Street Journal and USA Today in October and November.

The campaign is a deviation from past Raymond Weil ads in that it incorporates lifestyle with product photograph. The campaign was shot on the stage of Victoria Hall, a concert hall in downtown Geneva constructed in the 1890s, and features male and female models posing amid musical instruments.

Launching the new campaign are the men’s and ladies’ fully automatic collection, “Maestro” and the ladies’ “Jasmine” line. It will later include Raymond Weil’s other popular collections, “Parsifal” and “Freelancer.”

The campaign will run from 2011 to 2012. “Precision is my inspiration” is its slogan.

Raymond Weil said music, which serves as a constant inspiration for the brand’s designs, seemed like a fitting theme for this year’s campaign, which marks Raymond Weil’s 35th anniversary. As is noted in the ads, Raymond Weil is now a supporter of VH1’s Save the Music Foundation, a nonprofit that works to restore music education in America’s public schools and raise awareness about the importance of music to education.

Raymond Weil will support Save the Music throughout the fourth quarter with a product promotion where a portion of sales of the Maestro collection will go to the foundation. The brand also is a co-sponsor of the VH1 Save the Music Songwriter’s series in Los Angeles, where the performers will receive Maestro watches.

 “Along with international efforts to support individual spirits and future talent for generations to come, this campaign has allowed us the platform through which to express my family’s true love, appreciation and respect for the arts, (with) watchmaking being one of them,” Raymond Weil President and Chief Executive Officer Olivier Bernheim said.