Rado’s True Thinline White Jubilé wristwatch.

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Weehawken, N.J.--Swiss watchmaker Rado has teamed up with clothing designer and fashion columnist Malan Breton for New York Mercedes-Benz Fashion Week, becoming the exclusive provider of the timepiece elements to be displayed at Breton’s runway show Sept. 13 at Lincoln Center in New York City.

Breton is expected to feature 33 fashion designs, complemented by a Rado timepiece. Styles from the brand’s newest collection, Rado True Thinline, will be included, as well as styles from the Rado Sintra, Rado Integral, Rado D-Star and the Rado Ceramica lines.

“In the design world, we’re constantly moved by the talent and artistry of others,” Breton said. “We’re always looking for ways to infuse different styles, colors and materials together to create fresh looks.”

Breton said he appreciates Rado’s blend of high-quality materials, ground-breaking designs and distinctive point of view.

“Breton understands the importance of using materials and techniques in new and different ways in order to create something uniquely beautiful,” Matthias Breschan, brand president of Rado, said. “We are very excited about this partnership and to present our watches alongside Malan’s brilliant collections.”