Jaeger-LeCoultre was one of the luxury watch brands analyzed in the “Haute Horlogerie” portion of the 2012 WorldWatchReport. The high-end brand unveiled this new watch, the “Duomètre à Sphéroturbillon,” at the recent Salon International de la Haute Horlogerie (SIHH) show in Geneva.

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Geneva--The latest edition of the WorldWatchReport shows that Chinese consumers conducted more searches for high-end watches than those in the U.S. in 2011, the first time that has happened in the report’s eight-year history.

The report is based on searches conducted on the world’s leading search engines, Google and Bing along with the Russian search engine Yandex and the Chinese search engine Baidu.

In 2011, China comprised nearly 25 percent of the international search market share, leapfrogging the United States at 21 percent and snagging the top spot in the survey for the first time since its launch in 2004.

The top markets for search share were among the seven main trends included in the “Haute Horlogerie” section of the report, which is unveiled every year at the Salon International de la Haute Horlogerie (SIHH) show in Geneva.

The report showed that among searches for information on high-end watches, a total of 17 percent, or one in every six, are now conducted from a mobile device.

IWC, Patek Philippe and Zenith were the most searched-for brands, capturing 50 percent of the search engine market share worldwide. IWC was tops overall with 23 percent, followed by Patek Philippe at 16 percent and Zenith at 11 percent. 

IWC also received acclaim in the report for its social media strategy, with it ranking as the most advanced among the high-end brands. On Facebook, IWC has a community of 230,000 people, more than twice the size of its nearest rival, Jaeger-LeCoultre with 85,000. The brand is also active on Twitter and Chinese micro-blogging website Sina Weibo. 

The most searched-for model worldwide, meanwhile, was Audemars Piguet’s “Royal Oak,” which snagged the No. 1 spot from Jaeger-LeCoultre’s “Reverso.” The Reverso slipped to third with IWC’s “Portuguese” coming in second.

The brands included in the Haute Horlogerie section of the report are: A. Lange & Söhne, Audemars Piguet, Blancpain, Breguet, Frank Muller, Girard-Perregaux, IWC, Jaeger-LeCoultre, Jaquet Droz, Patek Philippe, Richard Mille, Roger Dubuis, Ulysse Nardin, Vacheron Constantin and Zenith.

The full WorldWatchReport, which covers 40 brands and 20 markets worldwide, will be available in March at Baselworld.

The Digital Luxury Group, an international company that creates digital communication strategies for luxury brands, publishes the report in partnership with Europa Star and the support of the Swiss Fondation de la Haute Horlogerie.