Hamilton watches hosted the 5th annual “Hamilton Behind the Camera Awards” here Nov. 6, paying tribute to behind-the-scenes talents whose individual work has contributed to the quality of a motion picture or television series, and the lasting impression it left on audiences.

Tiger Woods, the über-talented golfer whose personal and professional life took a nosedive after multiple reports of extramarital affairs surfaced, is the newest brand ambassador for luxury watch line Rolex.

Jacob & Co. announced at BaselWorld that international actress and model Milla Jovovich will be the new face of its global advertising campaign.

Seiko Corporation of America has announced the appointment of United States soccer icon Landon Donovan as its new brand ambassador.

Watchmaker Hublot is adding a third star of the skiing world to its already impressive list of snow-shredding partners, the brand announced recently.

Swiss luxury watchmaker Carl F. Bucherer has named pro soccer player Diego Benaglio, goalkeeper for the Swiss national team, its newest brand ambassador.

A good laugh is welcome in tough times, so when funnyman Jay Leno brought some comic relief to Detroit autoworkers—gratis—the city's homegrown watch brand, Equipe, stepped up to thank him.

Swiss watch brand Tissot has signed basketball player Tony Parker on as its latest global ambassador, further strengthening Tissot's connection with the fast-paced, precision-dependent sport, the brand announced on Tuesday.

British actress Kate Winslet is the latest brand ambassador to join the ranks at Longines, which counts a handpicked, global roster of sports stars and actors as its "ambassadors of elegance."

After serving as the official timekeeper of the prestigious Belmont Stakes race that took place on June 5, luxury timepiece manufacturer Montblanc presented the owner of the winning thoroughbred with a special timepiece in the winner's circle.

Norwegian golf champion Suzann Pettersen recently joined TAG Heur's "power pool of ambassadors," the brand announced.

Olympic ski champion Bode Miller made a special appearance in New York recently to meet with Hublot CEO Jean-Claude Biver and officially renew his sponsorship contract with the luxury watchmaker.

TW Steel, a Dutch watch brand that specializes in oversize timepieces, announced Friday that IZOD IndyCar Series Champion Dario Franchitti has signed on as its new global brand ambassador.

Depeche Mode fans just couldn't get enough at a charitable auction of Hublot "Big Bang" timepieces bearing album artwork from the famed British band.

Omega can sure pick a winner: U.S. speed skating star and Olympian Apolo Anton Ohno, who won his seventh Olympic medal to become the most decorated American athlete in the history of the Winter Games, is the watch brand's newest ambassador.

Nobel Watch Co., may have to change its tag line, "I didn't get the Nobel Prize, but I got a Nobel Watch," given its decision to present President Obama and the other 12 recent Nobel Laureate winners with an exclusively designed watch.

Yet another party is speaking out in connection with the Tiger Woods scandal--but this time it's not another alleged mistress, but watch brand TAG Heuer, which says it is sticking by its longtime brand ambassador.

The watch brand Hublot is creating not one, not two, but 12 "Big Bang" watches spotlighting the music of pop group Depeche Mode, which headlines an upcoming benefit concert in London. 

PGA Tour golfer Sergio Garcia visited Omega's flagship store on Fifth Avenue in Manhattan on Monday, bringing some star power to the new boutique, where he learned about watchmaking and offered golf lessons to a group of local children.

New York--From a dip in the pool to a night on the town, Tissot ambassador and race car driver Danica Patrick showed off some quick-change artistry in her latest ads for the Swiss watch brand, appearing in the September issue of .

New York--Swiss watch brand Omega is basing a worldwide campaign for its "Speedmaster" watches around a photograph of President John F. Kennedy, the chief in office when the nation took its first manned space flights.

New York--Omega ambassador and Olympic swimmer Michael Phelps helped open Omega's first-ever flagship boutique in New York City on Wednesday.

Basel, Switzerland--TAG Heuer ads featuring the brand's newest ambassador, award-winning actor Leonardo DiCaprio, will start appearing this summer, executives said during a dinner held at BaselWorld.

Le Locle, Switzerland--Race car driver Danica Patrick will soon add a limited-edition watch to her name.

Washington--The fashion choices of First Lady Michelle Obama have already generated much press, but for the watch industry, all eyes are on what type of timepieces the leader of the free world, and his second in command, put on every morning.