After decades in the industry, watch pioneer Jack Heuer plans to retire at year’s end. To mark the occasion, the 81-year-old designed a new watch for the Carrera series, the collection he started 50 years ago.
Longines, which sponsors some of the world’s most well-known horse races, created a new collection that pays homage to the chronographs produced from 1881 on for the jockeys and race-goers of New York.
A watchmaking school dedicated to training U.S. veterans is set to open later this year and is seeking support from the jewelry industry as it works to get off the ground, organizers announced recently.
Sales of Swiss watches to the United States continued their upward trajectory in November, increasing 10 percent year-over-year, according to data released by the Federation of the Swiss Watch Industry.
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Watch Product Releases
Watches Report and Market
Luxury watch brands keep their lines fresh and pique consumer interest by regularly introducing new watch lines and updating and expanding them with new models. National Jeweler follows the ongoing flow of product releases and brings that information to our audience regularly in Watch News updates. Companies such as Rolex, especially, offer a tried-and-true stable of historically popular classic models, like the Oyster, President and Submariner. However, even these most famous of watch lines are regularly updated through introduction of new face colors, bracelet or strap choices, among other variations. Among the biggest times for National Jeweler to report on the watch market is around the annual Basel Show, which regularly occurs in Switzerland in late March or early April. In tandem the huge watch conglomerate Richemont stages a show of high-end brands in Geneva. Retailers who are intensely involved in watch retailing frequently make the pilgrimage to these shows to determine new trends and review updates of their existing brands. These two shows are by far the largest platform for the annual introduction of brand and line expansions. They are attended by buyers and trade journalists from around the world, all seeking to remain abreast of up-to-the-minute trends and developments among the brands. The brands seek to promote themselves during these events through massive exhibition booths, often themed to mirror the brand’s unique image. Image is critical for watch brands as their marketing generally focuses on lifestyles. Generally, luxury brands focus on large sporting events, celebrities and the arts so that fans and patrons will be attracted to buy their watches. Rolex, for example, is a sponsor of an extremely broad range of interests ranging from competitive yacht racing to opera. Affluent consumers can increase their passion for various interests by choosing watch brands that represent those interests. National jeweler regularly brings our readers coverage of watch-sponsored events and auctions so they can be aware of watch brand attempts to capture consumers’ share of wallet and share of mind.