Latest News

Save E-mail Print Most Popular RSS Reprints

Longines names Stefanie Graf new ambassador

November 20, 2008

Similar Stories | Topics
Longines ambassadors and tennis champions, Andre Agassi and wife, Stefanie Graf.

Saint Imier, Switzerland--Longines must have a sweet spot for tennis champions.

The brand tapped Stefanie Graf as its new "ambassador of elegance," a move that will have two major tennis stars--Graf and husband, Andre Agassi--promoting the Swiss watch brand.

"Longines is proud that Stefanie Graf has joined her husband in our family of ambassadors," Longines President Walter von Kanel said in a release issued on Thursday. "Her excellence, her courage and her commitment to serve others are values that we also respect and promote."

Agassi became a Longines ambassador in 2007.

During her 17-year tennis career, Graf won every possible title: 902 tournaments including 22 Grand Slams and an Olympic medal. She was the No. 1 player in the Women's Tennis Association ranking for 377 weeks, a record that has not been beaten to this day.

Graf officially retired in 1999 and has since devoted her time to family--she and Agassi have two children--as well as a charitable foundation she launched, Children for Tomorrow, which aims to help children and families worldwide who have suffered the trauma of war, exile and violence.

"Longines has a long reputation of quality and elegance," Graf said in the release. "We share many values and a strong commitment for children in need. I am looking forward to enter into a valuable partnership with Longines, which will also benefit my foundation, Children for Tomorrow."
Save E-mail Print Most Popular RSS Reprints
Post a Comment
* Required field
* Author:
* Comment:
 

More Brand Profiles

Gerry Grinberg
Movado's Gedalio 'Gerry' Grinberg dies

Movado Group founder and chairman Gedalio "Gerry" Grinberg, widely considered a visionary in the watch industry, has died. He was 77. Read More

Hublot debuts black-diamond marvel
More News

More Like This

Antiquorum auction nets nearly $9.9 million
October 17, 2008 | National Jeweler Network
Longines teams with tennis pro Andre Agassi
August 26, 2008 | National Jeweler Network
New Longines Master Collection Retrograde in rose gold
May 20, 2008 | National Jeweler Network
Antiquorum auction nets nearly $9.9 million
October 17, 2008 | National Jeweler Network
Wristwatches with big faces are trendy
December 20, 2007 | National Jeweler Network
TOPICS
Sports | Tennis

Design Portfolio

advertisement

Video

Small multi video player located on right rail of NJN site

advertisement

Zale holiday sales down 19.6 percent
ShopNBC, Jewelry Television announce layoffs
Signet holiday sales down 15.2 percent
MJSA names David Cochran president, CEO
Israel's diamond exports drop in '08
ShopNBC, Jewelry Television announce layoffs
Zale holiday sales down 19.6 percent
JA New York to offer brand-new seminars
Signet holiday sales down 15.2 percent
Bernie Robbins bets high on Hearts On Fire store
Sponsored by:

Retailer Toolbar

LoupeIt
LoupeIt!
A search engine designed specifically for the jewelry industry where every return is relevant to the retail jeweler.
Newsletters
Newsletters
Topic-specific newsletters that deliver the latest news on jewelry, diamonds, wholesale operations and high-volume buying directly to your in-box.
Reader Connect
ReaderConnect
Supplier information presented with every article, bringing you related, actionable content on every topic.
Jewelry Yellow Pages
Yellow Pages
A comprehensive listing of associations, organizations, suppliers and services for the jewelry industry.
Classifieds
Classifieds
A comprehensive listing of job postings, product offerings and other materials for sale for the jewelry industry.
NJN Customer Connect
CustomerConnect
The most sophisticated suite of marketing services available for jewelry retailers, from Internet tools to data marketing.

advertisement