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Chopard celebrates Elton's 60th with birthday billboard

March 20, 2007

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New York—Loyal supporter of the Elton John AIDS Foundation since 1998, luxury jeweler Chopard has given the legendary performer a birthday card befitting his larger-than-life status.

Starting this week, the barricade outside the new Chopard International flagship boutique at 709 Madison Ave., scheduled to open this fall, will feature a "Happy Birthday" tribute to the celebrated musician and humanitarian.

Chopard designs and creates the EJAF chronograph watch collection in partnership with Sir Elton John and sells the watches in boutiques worldwide. Ten percent of the proceeds of each sale are donated to the Elton John AIDS Foundation.

Elton John will perform at Madison Square Garden in New York City on March 25 in celebration of his 60th birthday.
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