Omega extends timekeeping partnership with PGA
Swatch Group-owned watch brand Omega has extended its partnership agreement with the Professional Golfers’ Association of America and now will be the organization’s official timekeeper until 2022.
Omega tees off new TV ad campaign
Omega just produced a new television commercial for national distribution starring Irish golfer and brand ambassador Rory McIlroy with music by another act from Ireland, alternative rock bank The Script.
Movado watches commemorate Yankee captain
Movado has launched a collection of special-edition watches that celebrate brand ambassador and baseball star Derek Jeter, who will retire from the sport at the end of this year’s season.
‘Holy Grail’ of watches expected to sell for $16M
The most complicated watch ever made entirely by human hand is expected to sell for up to $16.8 million at Sotheby’s this November when the timepiece makes its first reappearance on the market in 15 years.
The Apple iWatch: An industry upheaval?
The late Nicolas Hayek saved the day for the Swiss watch industry in the 1980s. Who will do the same to mitigate the impact of the iWatch today, columnist Jan Brassem asks.
Apple recruits TAG Heuer executive
TAG Heuer Vice President of Sales Patrick Pruniaux has left the company to join Apple, LVMH’s head of watch brands Jean-Claude Biver told CNBC in an interview last week.
Patek Philippes top Antiquorum’s HK sale
A platinum Patek Philippe Ref. 3979 wristwatch sold for about $468,000 at Antiquorum’s sale of Important Modern and Vintage Timepieces on Saturday, the top lot of an auction heavy with examples from the famed watchmaker.