TAG Heuer to unveil smartwatch Nov. 9
The Swiss watch brand is teasing the upcoming launch of its smartwatch, revealing its name and posting a photo on Twitter that offers a glimpse of the timepiece.
Tom Brady joins the TAG team
The New England Patriots quarterback was introduced as TAG Heuer’s newest brand ambassador at an event held Tuesday in New York.
Pessimism of Swiss watchmakers climbs, report finds
Swiss watchmakers are the most pessimistic about the industry that they’ve been in the last four years, owing to the strength of the Swiss Franc and the increasing competition from smartwatches.
Movado relaunches website, debuts new ambassador
As it introduces a redesigned website with new features to help guide consumers through the shopping experience, Movado also has announced actress Alexandra Daddario as the newest face of the brand.
Hermes brings high fashion to Apple Watch
The launch of Apple Watch Hermès, along with lower-priced Sport models with gold finishes, were among the flurry of announcements Apple made on Wednesday.