Omega tees off new TV ad campaign
Omega just produced a new television commercial for national distribution starring Irish golfer and brand ambassador Rory McIlroy with music by another act from Ireland, alternative rock bank The Script.
Apple recruits TAG Heuer executive
TAG Heuer Vice President of Sales Patrick Pruniaux has left the company to join Apple, LVMH’s head of watch brands Jean-Claude Biver told CNBC in an interview last week.
Breitling donations send D-Day vets to memorial
A group of 65 World War II veterans from Florida were able to visit a D-Day memorial this month thanks to Breitling’s support of Honor Flight Network, a nonprofit organization that helps veterans travel for free.
Bedat & Co. distributor takes on Rue du Rhone
Akstrom Imports Inc., the official distributor of Swiss watch brand Bedat & Co. in the United States and Canada, also will now distribute 88 Rue du Rhone timepieces in the same territories.
Tissot heads to NYC for first US boutique
Tissot recently announced plans to open its first standalone store in America on Manhattan’s Fifth Avenue later this year, making it the latest watch brand to open its own store here.
TAG Heuer delays release of new Carrera
Tag Heuer announced recently that it is pushing back the launch of the Carrera CH80 chronograph and will instead focus on production of one chronograph movement, the CH1887.
Longines timing Chrome’s run for the Crown
Longines will have another round of Conquest Classic chronographs ready to go Saturday when California Chrome attempts to become the first horse in 36 years to win the Triple Crown.
Citizen opening its own store in New York
Citizen Watch Co. has announced plans to open a flagship store in Times Square this November. It will be the brand’s first concept store in North America.
Swatch keeping an eye on iWatch trademarks
Swatch Group has been “pointing out” to trademark authorities the similarity between the names “iSwatch,” the name of a plastic Swatch watch from 2013, and “iWatch” in countries where Apple has sought to trademark the term.
TimeCrafters event returns to NYC this month
Brands including TAG Heuer, Audemars Piguet and Frédérique Constant will showcase their latest innovations and most iconic designs at the third annual TimeCrafters show, scheduled for May 16 to 18.
Soccer star Ronaldo joins TAG Heuer’s team
TAG Heuer announced Monday that it has added Cristiano Ronaldo, a forward for Real Madrid who is currently the world’s highest paid footballer, to its lineup of brand ambassadors.
Swatch cannot trademark ‘Tourbillon’ for stores
The U.S. trademark appeal board has shot down Swatch Group’s attempt to register the Tourbillon logo it uses for its boutiques of the same name, noting, among other points, that registering the mark could deprive competitors of using representations of tourbillons when advertising their products.
Rolex names new CEO
Rolex SA announced the appointment of its third CEO since 2008 on Tuesday, tapping current Zenith head Jean-Frédéric Dufour to lead the luxury watch brand.
Graff debuts $55M diamond watch in Basel
Graff Diamonds is marking its first appearance at Baselworld with the introduction of a $55 million colored diamond watch called “Hallucination,” a creation it estimates is the most valuable timepiece ever to be created.
Baume & Mercier ads position watches as gifts
Swiss watch brand Baume & Mercier has partnered with photographer Peter Lindbergh for the first advertising campaign it has launched in years, which aims to portray watches as the perfect gift for commemorating special events.
Tissot ads to convey affordable luxury
Watch brand Tissot is launching a new global advertising campaign that aims to emphasize its Swiss heritage and convey the brand as an affordable luxury.
Swatch profit rises due to Tiffany settlement
Biel/Bienne, Switzerland--Swatch Group reported a 9 percent increase in net sales and a 17 percent increase in operating profit, boosted by the watch giant’s multimillion-dollar settlement with Tiffany & Co.
Watch pioneer Raymond Weil dies at 87
Raymond Weil of the eponymous Swiss luxury watch brand died on Sunday, leaving behind a legacy of creating luxurious yet affordable timepieces.
Faulty pump believed to be cause of Swatch fire
While the investigation into the fire that destroyed part of a Swatch Group factory remains under investigation, a company spokesperson said early results indicate the fire was caused by a “technical deficiency” in one of the pumps in the galvanic workshop.
Audemars nets Royal victory in trademark case
A watch company has been ordered to pay Audemars Piguet more than $9 million in damages for selling a watch that was deemed to be a knockoff of the luxury watchmaker’s “Royal Oak.”
Tiffany ordered to pay Swatch $449M in watch case
Following confidential arbitration, a court in The Netherlands has ruled in Swatch Group’s favor in its multi-million-dollar legal battle with Tiffany & Co. over the companies’ now-severed watch contract.
Singer Clarkson named newest Citizen ambassador
Kelly Clarkson, who got her start as the first winner of American Idol before rising to fame and snagging three Grammy Awards, is the newest face for Citizen watches, the brand announced Monday.
Seiko opening high-end boutique in the US
Japanese watch maker Seiko announced Thursday that it’s expanding its global presence with the opening of its first high-end boutique in the United States next year.
Movado’s Q3 sales climb 18 percent
Movado Group Inc. reported Tuesday that third quarter sales increased 18 percent year-over-year, led by growth in the accessible luxury and licensed brand categories.
Watch News: Bremont opens Hong Kong store
Following the opening of its standalone flagship store in London, English luxury watch brand Bremont now has its first overseas boutique, located in Hong Kong.
Swatch Group ordered to slow cuts of supplies
The Swiss competition authority, Weko, has ruled that it is too early for Swatch Group to cut supplies of Nivarox assortments to third-party companies, a ruling that is a victory for smaller watchmakers anxious about procuring all the parts needed to build watches.