Tom Brady joins the TAG team
The New England Patriots quarterback was introduced as TAG Heuer’s newest brand ambassador at an event held Tuesday in New York.
Movado relaunches website, debuts new ambassador
As it introduces a redesigned website with new features to help guide consumers through the shopping experience, Movado also has announced actress Alexandra Daddario as the newest face of the brand.
Pessimism of Swiss watchmakers climbs, report finds
Swiss watchmakers are the most pessimistic about the industry that they’ve been in the last four years, owing to the strength of the Swiss Franc and the increasing competition from smartwatches.
Swatch says sales up, retail business strong
Swatch Group reported Thursday that despite pressure from the rising value of the Swiss franc net sales increased 4 percent in the first half of 2015 and its retail business was strong.
IWC gets into smartwatches
Richemont-owned brand IWC Schaffhausen is responding to the trend in wearable technology with the launch of a high-tech piece that attaches to the straps of existing models and adds digital functions to its watches.
Tiffany goes big advertising watches
The retailer is using a 72-foot tall display in one of America’s busiest airports to promote its new men’s timepiece collection, CT60.
Jaeger-LeCoultre opens in Miami, more stores to come
Richemont has expanded its retail presence with the launch of a new Jaeger-LeCoultre store in Miami, and said it plans to open boutiques for the watch brand in Las Vegas, Vancouver and Toronto this spring as well.
Fitness mag features Apple Watch
While many publications have focused on the smartwatch’s fashion and productivity abilities, Self is touting the timepiece for its health-monitoring functions.
Tissot launches first U.S. TV ads
The Swatch Group-owned brand’s new spot, which features the T-Touch Expert Solar, is its first television commercial to air in the United States.
Citizen now open on Times Square
Citizen Watch Company of America has opened its first global retail concept store in North America, in New York City’s famed Times Square.
Blancpain opens second standalone store in US
Luxury watch brand Blancpain expanded its presence in the United States when it opened its first West Coast boutique this month, located at the Forum Shops at Caesars in Las Vegas.
The smartwatch has too (many) faces
Think consumers can ‘trick out’ their smartwatch with a virtual version of a mechanical timepiece’s face? Not on our watch, said some of the industry’s biggest brands.
Patek Philippe’s $2.6M, 175th anniversary watch
Patek Philippe has unveiled its most complicated and expensive wristwatch to date, the Grandmaster Chime. With six new watchmaking patents and 20 complications, the limited-edition timepiece has a $2.6 million price tag.
Apple takes its watch to fashion week
Apple is holding an open-to-the-public viewing of the Apple Watch Tuesday at Paris store Colette in what might turn out to be a preview of the type of retailer the tech giant will tap to carry its smartwatch.
Omega extends timekeeping partnership with PGA
Swatch Group-owned watch brand Omega has extended its partnership agreement with the Professional Golfers’ Association of America and now will be the organization’s official timekeeper until 2022.
Omega tees off new TV ad campaign
Omega just produced a new television commercial for national distribution starring Irish golfer and brand ambassador Rory McIlroy with music by another act from Ireland, alternative rock bank The Script.
Apple recruits TAG Heuer executive
TAG Heuer Vice President of Sales Patrick Pruniaux has left the company to join Apple, LVMH’s head of watch brands Jean-Claude Biver told CNBC in an interview last week.
Breitling donations send D-Day vets to memorial
A group of 65 World War II veterans from Florida were able to visit a D-Day memorial this month thanks to Breitling’s support of Honor Flight Network, a nonprofit organization that helps veterans travel for free.
Bedat & Co. distributor takes on Rue du Rhone
Akstrom Imports Inc., the official distributor of Swiss watch brand Bedat & Co. in the United States and Canada, also will now distribute 88 Rue du Rhone timepieces in the same territories.
Tissot heads to NYC for first US boutique
Tissot recently announced plans to open its first standalone store in America on Manhattan’s Fifth Avenue later this year, making it the latest watch brand to open its own store here.
TAG Heuer delays release of new Carrera
Tag Heuer announced recently that it is pushing back the launch of the Carrera CH80 chronograph and will instead focus on production of one chronograph movement, the CH1887.
Longines timing Chrome’s run for the Crown
Longines will have another round of Conquest Classic chronographs ready to go Saturday when California Chrome attempts to become the first horse in 36 years to win the Triple Crown.
Citizen opening its own store in New York
Citizen Watch Co. has announced plans to open a flagship store in Times Square this November. It will be the brand’s first concept store in North America.
Swatch keeping an eye on iWatch trademarks
Swatch Group has been “pointing out” to trademark authorities the similarity between the names “iSwatch,” the name of a plastic Swatch watch from 2013, and “iWatch” in countries where Apple has sought to trademark the term.
TimeCrafters event returns to NYC this month
Brands including TAG Heuer, Audemars Piguet and Frédérique Constant will showcase their latest innovations and most iconic designs at the third annual TimeCrafters show, scheduled for May 16 to 18.
Soccer star Ronaldo joins TAG Heuer’s team
TAG Heuer announced Monday that it has added Cristiano Ronaldo, a forward for Real Madrid who is currently the world’s highest paid footballer, to its lineup of brand ambassadors.
Swatch cannot trademark ‘Tourbillon’ for stores
The U.S. trademark appeal board has shot down Swatch Group’s attempt to register the Tourbillon logo it uses for its boutiques of the same name, noting, among other points, that registering the mark could deprive competitors of using representations of tourbillons when advertising their products.
Rolex names new CEO
Rolex SA announced the appointment of its third CEO since 2008 on Tuesday, tapping current Zenith head Jean-Frédéric Dufour to lead the luxury watch brand.
Graff debuts $55M diamond watch in Basel
Graff Diamonds is marking its first appearance at Baselworld with the introduction of a $55 million colored diamond watch called “Hallucination,” a creation it estimates is the most valuable timepiece ever to be created.
Baume & Mercier ads position watches as gifts
Swiss watch brand Baume & Mercier has partnered with photographer Peter Lindbergh for the first advertising campaign it has launched in years, which aims to portray watches as the perfect gift for commemorating special events.
Tissot ads to convey affordable luxury
Watch brand Tissot is launching a new global advertising campaign that aims to emphasize its Swiss heritage and convey the brand as an affordable luxury.
Swatch profit rises due to Tiffany settlement
Biel/Bienne, Switzerland--Swatch Group reported a 9 percent increase in net sales and a 17 percent increase in operating profit, boosted by the watch giant’s multimillion-dollar settlement with Tiffany & Co.
Watch pioneer Raymond Weil dies at 87
Raymond Weil of the eponymous Swiss luxury watch brand died on Sunday, leaving behind a legacy of creating luxurious yet affordable timepieces.
Faulty pump believed to be cause of Swatch fire
While the investigation into the fire that destroyed part of a Swatch Group factory remains under investigation, a company spokesperson said early results indicate the fire was caused by a “technical deficiency” in one of the pumps in the galvanic workshop.
Audemars nets Royal victory in trademark case
A watch company has been ordered to pay Audemars Piguet more than $9 million in damages for selling a watch that was deemed to be a knockoff of the luxury watchmaker’s “Royal Oak.”
Tiffany ordered to pay Swatch $449M in watch case
Following confidential arbitration, a court in The Netherlands has ruled in Swatch Group’s favor in its multi-million-dollar legal battle with Tiffany & Co. over the companies’ now-severed watch contract.
Singer Clarkson named newest Citizen ambassador
Kelly Clarkson, who got her start as the first winner of American Idol before rising to fame and snagging three Grammy Awards, is the newest face for Citizen watches, the brand announced Monday.
Seiko opening high-end boutique in the US
Japanese watch maker Seiko announced Thursday that it’s expanding its global presence with the opening of its first high-end boutique in the United States next year.
Movado’s Q3 sales climb 18 percent
Movado Group Inc. reported Tuesday that third quarter sales increased 18 percent year-over-year, led by growth in the accessible luxury and licensed brand categories.
Watch News: Bremont opens Hong Kong store
Following the opening of its standalone flagship store in London, English luxury watch brand Bremont now has its first overseas boutique, located in Hong Kong.
Swatch Group ordered to slow cuts of supplies
The Swiss competition authority, Weko, has ruled that it is too early for Swatch Group to cut supplies of Nivarox assortments to third-party companies, a ruling that is a victory for smaller watchmakers anxious about procuring all the parts needed to build watches.